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28 City of San Leandro | Economic Development Initiatives and Work Plan | December 2013 <br /> <br />site is included in the Downtown TOD strategy and has entered the entitlement <br />phase. <br />Lit San Leandro provides the City with a unique resource to add to the potential value of its <br />real estate sites throughout the City. Using its relationships with the Commercial Real Estate <br />Broker Community, staff will coordinate the identity and availability of suitable real estate <br />sites with new business development opportunities. <br /> Retention and Expansion of Existing Businesses: Staff, in collaboration with its public and <br />private partners, will develop a methodology for rolling out the fiber optic network sales <br />team in a manner that is most likely to result in businesses connecting to LSL. At present, <br />the “team” members have not been clearly identified, and marketing to existing businesses <br />would benefit from a more cohesive, collaborative approach. Development of an effective <br />marketing plan will follow execution of an MOU between the City and LSL that clearly <br />delineates each party’s responsibilities. <br />The following would likely be included in the development of an effective plan to reach <br />existing San Leandro businesses: <br /> Identify industry clusters and the internet and broadband services required by <br />businesses in these sectors. Survey these businesses for services needed. <br /> Identify large users most likely to need/want access to the LSL network (top 100 <br />employers, already done). Survey these businesses for services needed. <br /> Identify gaps in services and ISP providers able to provide these services. Work to <br />add these services to the LSL network. <br /> Focus sales efforts in geographic clusters as the network is expanded and new <br />laterals are constructed. <br /> <br />Accomplishments To-Date: In 2012 the City Council adopted a Commercial Broadband Strategy <br />that includes an assessment of currently service availability and deficiencies and provides <br />recommendations for improving broadband services in San Leandro. Implementation of the <br />Strategy is underway and these efforts relate directly to the business expansion and attraction <br />goals detailed above. <br /> <br />Fiber Network Expansion – In June 2012, the City of San Leandro applied for a $2.1 million <br />grant from the U.S. Economic Development Administration to expand Lit San Leandro’s fiber <br />optic network an additional 7.5 miles (in red).