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Initiative #4: Downtown San Leandro <br /> Downtown San Leandro is in many ways the heart of the community. Supporting the downtown <br /> area, therefore, has always been a leading priority of the Business Development team. The <br /> City's first redevelopment project area, formed in 1960, was devoted to establishment of the <br /> Downtown Plaza. Current activities focus on supporting the existing downtown business <br /> community, assisting in operational and aesthetic improvements downtown, marketing <br /> opportunity sites, and supporting special events. <br /> Ongoing ciiis <br /> Community Benefit District — Prior to its elimination in 2012, the San Leandro <br /> Redevelopment Agency made a significant annual contribution to Downtown San Leandro, <br /> supporting maintenance, security, marketing, and events. With the loss of redevelopment <br /> funding, the downtown business community and the City worked together to form a <br /> Community Benefit District (CBD) which will provide an ongoing funding source to support <br /> enhanced services to the downtown area. Beginning in 2012, the City, a consultant, and a <br /> downtown steering committee have been working cooperatively on this effort. The District was <br /> approved by property owners and the City Council in July 2013 in time to have the first <br /> assessment placed on the 2013-14 property tax rolls. <br /> Accomplishments To-Date: <br /> • In 2012, the City hired New City America to assist in the development of a CBD <br /> Management Plan and the formation of the District. <br /> • Meetings were held with the Steering Committee and San Leandro Downtown <br /> Association throughout 2012 and 2013 to determine the level of services to be delivered <br /> and assessment methodology which are detailed in the Downtown San Leandro CBD <br /> 2013 Management District Plan approved by the Steering Committee and City Council in <br /> April 2013. <br /> • In July 2013, ballots from property owners were tallied and found to be in support of the <br /> District formation. <br /> • In August 2013, an interim Board of Directors for the District was formed and work is <br /> underway to set up its organizational structure. The first revenues are due in December <br /> 2013. <br /> Downtown Farmers' Market — Now in its sixth year, the Downtown San Leandro Farmers' <br /> Market is one of San Leandro's most successful community events, drawing over 2,500 visitors <br /> alt of Leandro Economic icD°evelo Development and Work December 2013 <br /> Y � p Strategy � <br />