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File Number: 14-030 <br />a. 15 - Doolittle @ 1.3 miles: $104,000 <br />b. 17 - Merced @ 1.0 mile: $80,000 <br />c. 30 - Davis @ 1.5 miles: $30,000 <br />d. 21 - Alvarado @ 0.5 miles: $10,000 <br />Total Project Cost: $224,000 <br />"We Make Things" Marketing Campaign ($50,000): To build upon San Leandro's existing <br />industrial clusters, the Study recommends a targeted marketing campaign to showcase the <br />businesses featured in the Next Generation Workplace District study area. This involves <br />development and execution of a creative, story -telling approach to marketing these <br />businesses and San Leandro's industrial area. In addition to supporting existing companies, a <br />successful marketing campaign can draw attention to industrial clusters, boosting efforts to <br />attract new businesses that desire to locate near related companies or their supply chains. <br />Ideas include: <br />(1) In partnership with the Chamber of Commerce, generate media interest through <br />creation of San Leandro by Design events designed to bring businesses together in <br />ways that are fun and connect people ($25,000); <br />(2) Active participation in National Manufacturing Week with tours/open houses at <br />participating San Leandro manufacturing businesses; and <br />(3) Publication of a San Leandro "We Make Things" pullout in the San Francisco Business <br />Times, showcasing San Leandro's manufacturing ecosystem ($25,000). <br />Pop -Up Restaurants ($200,000): Temporary restaurants can provide immediate food <br />services. This program could provide start-up funding for development of a pop-up restaurant <br />installation, potentially using shipping containers, with multiple businesses providing gourmet <br />meals. Funds could be used for real estate, infrastructure improvements (such as connections <br />to gas, water, and electrical), outdoor seating, umbrellas, bike parking and other softening <br />features to create a comfortable space. It may be necessary for the City to contract or partner <br />with a mobile food/pop-up restaurant operator. Should funding not be available for this <br />alternative, mobile food trucks provide a lower cost alternative for bringing increased food <br />options to the area. <br />Marina Boulevard Streetscape Improvements ($50,000): Marina Boulevard is considered <br />part of the "spine" of the industrial area and will serve as the primary link between the Kaiser <br />Medical Center and the future shoreline development. This project will ultimately improve the <br />appearance of this heavily used street and provide a welcoming entrance to the shoreline <br />area. $50,000 in funding is recommended for the development of 30% design drawings of <br />streetscape improvements including monument signs, accent paving, sidewalks, bike lanes, <br />street trees, street lighting and landscaping. Additional funding for design and construction is <br />included in the City's Capital Improvement Plan (CIP) and a determination on funding will be <br />made as part of the ongoing CIP process. <br />Energy Efficient LED Lighting Program: Improved lighting for pedestrians and cyclists will <br />help to make the industrial areas more appealing to businesses and workers. Staff is <br />exploring opportunities to create an energy efficient lighting program, with zero capital outlay <br />from the City. This program will pay for itself in energy savings over time, and continue to <br />reduce energy costs to the City once paid for. Public Works will be issuing an RFP to select a <br />firm to develop and construct recommended energy efficiencies and improvements, including <br />City of San Leandro Page 4 Printed on 2/412014 <br />