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San Leandro General Plan Update Communications and Outreach Plan Page 6 of 14 <br />Public Outreach Targets/Events and Timeline <br /> <br />The chart on the following page provides a tentative timeframe for the outreach meetings and <br />other outreach measures. In addition to the listed efforts, there will be information available on <br />an ongoing basis through the City’s website and the General Plan Update website. Input will be <br />sought and opinions received throughout the process via the virtual meetings that will be <br />hosted by Peak Democracy. The virtual meetings may extend for periods of several weeks or <br />months during which stakeholders will be able to log in to learn about a subject or weigh in <br />with an opinion, preference, etc. <br /> <br /> <br />Materials and Tools for Engagement <br /> <br />Public notification of outreach events and opportunities--particularly the Town Hall Meetings-- <br />is critical. A combination of measures will be used, including: <br /> <br /> Direct email to the project email list (addressed later in this report) <br /> Announcement of meetings on the project web-page <br /> Announcements of meetings on existing Facebook sites (such as San Leandro Next) <br /> Flyers and post cards (including those advertising public meetings) <br /> Announcements in the local press, including press releases and articles about key issues <br /> Notices to major interest groups and organizations, with a request to forward information <br />to membership lists. <br /> Invitations to the Planning Commission, BZA, and other City Commissions <br /> Video clips/Videotaped meetings/ You-Tube videos <br /> Fact Sheets <br /> Frequently Asked Questions (FAQs) <br /> Posters and Maps <br /> Surveys (on-line) <br /> Social Media (Twitter, Facebook) and City website updates <br /> Peak Democracy/Virtual City Hall updates and links from City website <br /> Postcards (for handing out at events like the Cherry Festival) <br /> <br />Some of the items above will be translated into Spanish and Chinese in order to reach the <br />broadest audiences. All of this material would be accessible via the project website. <br /> <br /> <br /> <br /> <br />A project logo (at left) has been developed to express <br />the “brand” and inspire recognition of the General Plan <br />Update. All project materials should utilize the same <br />logo and consistent messaging in order to maintain a <br />uniform look and be easily recognizable throughout <br />the process. <br />