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San Leandro General Plan Update Communications and Outreach Plan Page 8 of 14 <br /> <br />Social Media <br /> <br />Social Media (e.g., Facebook, Twitter, etc.) for the General Plan will utilize existing City- <br />sponsored accounts rather than developing new accounts exclusively for the General Plan. The <br />City presently maintains a number of Facebook pages, most notably the San Leandro Next page <br />developed through the Community Development Department. The San Leandro Next News <br />Feed will be used to advertise upcoming meetings, and to direct subscribers/”friends” to the <br />General Plan website, Virtual City Hall, and other internet portals. Other Facebook pages, such <br />as the Recreation and Human Services Department page, may also be used to direct visitors and <br />subscribers to the project website. Information on the project website and upcoming meetings <br />will also be provided to local bloggers, and others who use the internet as a forum for <br />discussion of planning issues. <br /> <br /> <br />Media Involvement <br /> <br />Local media outlets will be kept informed throughout the Update process. Press releases <br />announcing meetings, project updates, meeting notices, and progress reports will be sent to <br />the local media. City representatives will be available for interviews and proactive story <br />development. The Project Team’s outreach consultant is prepared to work with City staff on <br />this endeavor. <br /> <br />QR codes (Quick Response codes) will be used in print <br />media as appropriate. This has already occurred through <br />the recent post-card distributed at the May 31, 2014 Cherry <br />Festival (see image at right, which is excerpted from the <br />post card; the QR code is on the lower right). <br /> <br />Hyperlinks on various City-affiliated websites will also be <br />used to ensure direct two-way communication as well as <br />project information and updates. In addition, talking points <br />and frequently asked questions should be utilized to <br />prepare for media interviews. Finally, staff should be well- <br />versed in the key talking points about the Update process in <br />order to answer media questions when posed. <br /> <br />Key media to be used include the Daily Review, San Leandro <br />Times, KTVU, the Patch, and others such as SF Gate, SF <br />Chronicle, East Bay Express and local bloggers, at the discretion of the team. <br /> <br /> <br /> <br />