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File Number: 15-414 <br />should be limited to the area designated as "Commercial" on the General Plan map <br />and should be developed in a manner which mitigates impacts on traffic and <br />community services, and minimizes impacts on the surrounding neighborhoods and <br />park areas. <br />Action 9.02-B: Long -Range Planning for the Marina Area <br />Prepare long-range plans for the Marina area, including the park, lagoon, golf course, <br />and surrounding shoreline neighborhoods and open spaces. Plans for the Park area <br />should consider new recreational uses that complement existing uses, such as <br />windsurfing, a swimming beach and paddle boat rental. <br />Policy 9.03 WATER -ORIENTED DEVELOPMENT <br />Capitalize upon the Marina's potential to attract and support water -oriented <br />development. Future projects should be compatible with the area's scenic and <br />recreational qualities. <br />Policy 9.05 MARKETING AND PUBLIC RELATIONS <br />Promote the scenic, recreational, and locational assets of the Marina and surrounding <br />parklands in City marketing and business development strategies. <br />Policy 9.06 GATEWAY IMPROVEMENTS <br />Encourage "gateway" improvements which enhance the approach routes to the Marina <br />while minimizing the impacts of increased traffic on area neighborhoods. Improvements <br />could include new signage, streetscape enhancement along Marina Boulevard and <br />Fairway Drive, entry monuments and landscaping at the Marina itself, and longer-term <br />circulation changes. <br />Policy Action 9.06-A: Marina Area Roadway and Transit Improvements <br />Pursue roadway, transit, intersection, and signage improvements which beautify the <br />entry to the Marina, make it easier to travel to the Marina without a car, and more <br />evenly distribute Marina -bound trips between Marina Boulevard and Fairway Drive. <br />Policy 9.07 URBAN DESIGN <br />Encourage cohesive urban design and high-quality architecture at the Marina. Buildings <br />should be oriented to maximize water views and shoreline access. Architecture, <br />signage, lighting, street furniture, landscaping, and other amenities, should be <br />coordinated to achieve an integrated design theme. <br />Policy 9.08 PEDESTRIAN AND BICYCLE CIRCULATION <br />Promote improvements at the Marina which enhance pedestrian and bicycle circulation <br />through the area, including public shoreline walkways and trail connections to adjacent <br />regional parklands and neighborhoods. <br />Per Policy 9.02 and Action 9.02-A, the 40 acre land mass encompassing the harbor on the <br />General Plan Map is already designated appropriately as "General Commercial." This <br />designation is characterized by large commercial centers providing a broader range of goods <br />and services and serving a broader market than the neighborhood commercial areas. The <br />proposed mix of components including the conference facilities, hotel, restaurants, offices and <br />ancillary retail are in compliance with the General Plan land use designation. <br />City of San Leandro Page 3 Printed on 7114/2015 <br />