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City of San Leandro <br />Meeting Date: November 16, 2015 <br />Staff Report <br />Agenda Section:File Number:15-606 CONSENT CALENDAR <br />Agenda Number:8.D. <br />TO:City Council <br />FROM:Chris Zapata <br />City Manager <br />BY:Sandra Spagnoli <br />Chief of Police <br />FINANCE REVIEW:David Baum <br />Finance Director <br />TITLE:Staff Report for Resolution Authorizing the City Manager to Accept Grant <br />Funds in the Amount of $74,795.21 from the Department of Justice’s Office of <br />Community Oriented Policing Services for Community Policing Development <br />(DOJ-COPS) <br />SUMMARY AND RECOMMENDATIONS <br />Staff recommends the City Council adopt a resolution to accept a two year grant award <br />totaling $74,795.21 from the Department of Justice’s Office of Community Oriented Policing <br />Services for Community Policing Development (DOJ-COPS) and to appropriate the funds. <br />BACKGROUND <br />San Leandro ranks as one of the most diverse cities in the nation. US Census projections <br />estimate the Asian population was at 15.9 million nationwide in 2012, with an estimated 6.1 <br />million residing in California. The City’s demographic survey in the last census showed the <br />Asian community represents 29.7% of the population. On October 16, 2014, the San Leandro <br />Police Department (SLPD) launched an online presence through one Chinese-speaking social <br />media outlet called Weibo, which is similar to Facebook and Twitter. This site offers the <br />police department the opportunity to extend educational and informational updates to <br />subscribers in both Chinese and English and was the first of its kind in the Bay Area. <br />Currently, the department has 218,090 followers on Weibo and has posted nearly 650 times <br />over the last year. The SLPD continues to explore and develop social media and outreach <br />campaigns to better connect with the Asian community. <br />Earlier this year, the SLPD pursued a micro-grant opportunity to fund a portion of this <br />outreach effort. The Department of Justice’s Office of Community Oriented Policing Services <br />(DOJ COPS) offers micro-grant funding for community outreach and engagement for public <br />safety efforts. The grant was approved in the amount of $74,795.21 to support the <br />development of a Chinese community digital media outreach program and associated staff <br />time to manage it. A portion of the funds will be used for translation services, materials, and <br />Page 1 City of San Leandro Printed on 11/10/2015