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File Number: 15-677 <br />·United for Safety <br />Paid Media <br />·Paid Advertisements (special public meetings, public hearings, ordinances and election <br />information) <br />·Produced Videos <br />Print <br />·Posters <br />·Pamphlets <br />·Flyers <br />·Recreation & Human Services Department Seasonal Activities Guide <br />·Library Activities Guides and Calendar <br />·Letters to the Editor <br />·Announcements of Initiatives and Projects <br />·City-developed Content for Community & Neighborhood newsletters <br />Social Media <br />·Instagram <br />·Next Door <br />·Facebook <br />·Twitter <br />·Tumblr <br />·Virtual Town Hall <br />·Weibo <br />Special Population Accommodations (ADA included) <br />·Real-time Translation Through Language Line <br />·Translation and ADA accommodations for public meetings, facilitated by City <br />Manager’s Office, as requested <br />Analysis <br />Citywide communications is an important ongoing concern of the City Council and the City <br />Manager. In January 2015, the City Council held its annual planning retreat, where it <br />discussed the City’s communications strategy and adopted a communications-related goal as <br />a priority focus area for the coming year. <br />In March 2015, senior managers from across the City organization attended a management <br />retreat, at which the topic of communications was a major focus. At the retreat, city <br />management staff discussed and shared best practices, challenges and ideas for a citywide <br />communications strategy. Best practices identified as having already been implemented <br />include the use of new social media platforms such as Weibo by the Police Department, the <br />expanded use of Next Door, and the integration of social media platforms in a blog format by <br />Community Development, such as San Leandro Next. <br />Staff also identified some of the challenges encountered, such as identifying the optimal <br />Page 3 City of San Leandro Printed on 12/15/2015