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File Number: 15-677 <br />communications; the City Council has interest in prioritizing such efforts. Currently, Human <br />Resources staff is researching and creating a policy that would enable the City to better <br />leverage the existing employees who speak languages other than English. This policy would <br />provide guidelines, procedures, testing and evaluation to ensure that translation services <br />executed by City employees are proficient, certified and culturally sensitive. <br />Moving forward, staff needs further direction from the City Council regarding the specific <br />programs and activities for which multi-lingual translation should be prioritized to help inform <br />the potential costs and budget impacts associated with implementing these efforts. <br />Coordinated Online Presence and Expansion of Social Media Use <br />In January 2016, the City Manager’s Office intends to launch three new City-wide social media <br />pages: Facebook, Instagram and Twitter to provide a cohesive, unified online presence for the <br />City. In addition, the City Manager’s office will collaborate closely with each City department <br />to facilitate coordinated messaging, while balancing the need for existing webpages and <br />platforms to reflect each department’s respective mission and voice. <br />Community Newsletter <br />The City Manager’s Office will reinstate the community newsletter, formerly titled “San <br />Leandro News”, which has remained dormant since May, 2014 due to staffing limitations. The <br />online newsletter will be released quarterly with an option to download and print. It will <br />provide a forum for residents to receive news and information about upcoming projects, <br />programs, or events that would be of interest to local residents. Certain sections of the <br />newsletter will remain throughout the year, with each quarterly edition providing a <br />departmental or service area focus, as follows: <br />Quarterly Focus Areas <br />·Quarter 1 Budget & Finance <br />·Quarter 2 City Services and Public Works <br />·Quarter 3 Development <br />·Quarter 4 Public Safety <br />Recurring Sections <br />·Calendar of Events <br />·Policy Updates <br />·City Council Goals related content <br />·Capital Improvement Program (CIP) project updates <br />·New City Employees <br />·Department Contact information <br />·City Council Meeting Information <br />Monitor and Update City Webpages <br />During the period from November 8 through December 8, 2015, the City of San Leandro <br />website was visited a total of 43,807 times. Of those visits, 23,581 were by first time visitors <br />who viewed an average of 2-3 pages per session. Given this sheer volume of visitors, it is <br />now more important than ever to ensure that the information on the City website is accurate <br />and current. Accordingly, City staff will establish a plan to regularly monitor departmental <br />pages and implement updated content. <br />Page 5 City of San Leandro Printed on 12/15/2015