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File Number: 15-677 Explore Emerging Platforms As outlined above, technologies continue to advance and the public’s expectations from government are rapidly changing. Therefore, staff will track and monitor emerging platforms and check for compatibility with City use. As new tools become available, City staff will attempt to explore those platforms to determine whether they could assist the City in better disseminating its news and information, while balancing budgetary and staffing constraints. Conclusion & Next Steps Communication with community residents is a basic obligation of local government and forms an essential component to good governance. The City of San Leandro is committed to improving communication with its residents, businesses and community organizations and will continue to improve existing platforms while exploring new ones to better serve the community. If approved by the City Council, City staff will launch three social media pages, reinstate a community newsletter, and launch a new Public Information Team as first steps in implementing its new communications initiatives. These efforts will expand the City’s outreach and engage new sectors of the San Leandro community. Fiscal Impact Sufficient budgetary and staffing resources are already programmed into the adopted budget in order to implement the three new social media pages, community newsletter, and Public Information Team as outlined above. Implementation of additional strategies could result in additional staffing and budgetary impacts, which will be further evaluated and presented for the City Council’s consideration based upon the direction provided to staff. ATTACHMENT(S) None PREPARED BY:Sbeydeh Viveros-Walton, Administrative Analyst, City Manager’s Office Eric Engelbart, Assistant to the City Manager, City Manager’s Office Page 6 City of San Leandro Printed on 12/15/2015