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WEST SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT FY 2015-16 3 | P a g e Ridership for the new service (April – June 2015) averaged 16,329 rides per month and 742 rides per day. It is anticipated that LINKS will eventually serve 1,000 riders per day. Over the last year, LINKS experienced ongoing impacts related to prolonged and extensive construction along the LINKS route. Construction impacts combined with the new service changes impacted on-time performance throughout the year. LINKS riders have persevered through the new service hiccups and construction delays. Marketing and Outreach Over the last year, the SLTMO launched a new marketing campaign including a new logo, brochure, shuttle stop signs and website. The new website (www.sanleandrolinks.com) provides easy access to service information. Riders quickly began using the contact function on the website to provide helpful feedback. The website can be updated in-house allowing timely updates and better service to riders. Rider Survey Due to the BID reauthorization process, a survey was not conducted. Now that the service has been implemented and construction impacts are starting to wrap up, a new rider survey is planned for the coming year. Following are a few highlights from the 2013 Rider Survey: 1. Three-quarters of the riders use LINKS to commute to work. 2. One-half of the riders live in San Leandro. 3. Most of the riders are low-income and 79% say that it would be a financial hardship if LINKS were not available. 4. 80% rate the service good to excellent. While satisfaction was very high, it was higher in 2010 when 90% said the shuttle was good to excellent. 5. Based on comments, it appeared that the small drop in satisfaction was related to the long shuttle loop time. 6. The most common suggestion was, “Just keep the service running.” The survey results suggested that LINKS riders continued to be very satisfied with LINKS. Although the survey findings were not specific, the feedback also suggested a review of the LINKS route and schedule. This feedback led the SLTMO to undertake the service enhancements which were implemented in FY 2014-15. Planned Operations LINKS will continue to provide free transportation for employees to the industrial area of west San Leandro. Following is a list of priority initiatives for the coming year: LINKS Service - Continue to work with the transportation provider to address service issues, maintain on-time performance and enhance the LINKS rider experience.