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WEST SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT FY 2015-16 <br /> <br />4 | P a g e <br /> <br />Outreach - Outreach to employers and employees to educate and promote LINKS ridership. <br /> <br />Kaiser Contract - Refine and enhance the Transit Demand Management (TDM) and shuttle <br />services provided to Kaiser Permanente. <br /> <br />Grants - Aggressively seek grant and other funding opportunities. <br /> <br />Rider Survey - Conduct a new rider survey to better understand rider needs, meet grant <br />requirements and guide program planning. <br /> <br />Shuttle Improvements – As funding becomes available, the SLTMO is committed to <br />aggressively pursuing technology upgrades such as onboard Wi-Fi and GPS and a related smart- <br />phone application to help riders track the shuttles. <br /> <br />LINKS Budget <br /> <br />Funding for LINKS comes from the BID, grants, the City of San Leandro, partnerships and <br />advertising. The BID funds approximately one-half of the LINKS service. Over 30% of the <br />budget is funded by grants. In 2015, the SLTMO was awarded a two-year Lifeline Cycle 3 grant <br />totaling $370,000. Two major grant applications are pending. The SLTMO applied for a two- <br />year TFCA grant totaling $74,000 and an Alameda County Transportation Commission Measure <br />BB application with could provide one million dollars over the next five years. <br /> <br />The agreement with Kaiser Permanente to run the Kaiser Shuttle and TDM program for the new <br />Kaiser Permanente San Leandro Medical Center continues to provide additional funding to the <br />SLTMO. In an effort to further diversify funding, in 2015 the SLTMO entered into an <br />agreement with Marina Square to advertise on the LINKS buses. <br /> <br />The SLTMO continues to pursue a variety of grant funding, however, grant funding is <br />unpredictable. For example, the current Lifeline Cycle 3 grant will expire in two years. LINKS <br />is not eligible to apply for Cycle 4 funds because the funding priority has been diverted to large <br />fixed route providers. In addition, grant reimbursements can only be drawn as a percentage of <br />the total expense for the reporting period. The reimbursement process creates a cash flow <br />problem making it necessary to have a strong reserve balance at all times. <br /> <br />The LINKS budget can be found in Exhibit C. <br /> <br />Business Improvement District Overview <br /> <br />In December 2015, the BID was re-established for a fifteen year period, as previously explained <br />in this report. The BID is a levied benefit assessment on businesses within the BID Area, the <br />proceeds of which shall be used for the public purposes benefits the businesses in the BID, <br />pursuant to the Parking and Business Improvement Area Law of 1989 Section 36500 et seq. of <br />Division 18 of the California Streets and Highways Code. All of the assessments imposed by the <br />BID Ordinance shall be reviewed by the City Council annually based upon the annual reports <br />prepared by the advisory board appointed pursuant to Sections 36530 and 36533 of the <br />California Streets and Highways Code. Pursuant to Section 36533(c), the City Council may