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This principle will require investment in marketing, branding, informational systems, payment <br />systems and other strategies to increase awareness of parking options in Downtown San <br />Leandro and how to use them. There is a need to create greater awareness of public parking <br />opportunities, develop signage and wayfinding systems to reduce searching ("cruising") for <br />parking and make it easier and quicker for customers/visitors to find a parking space and enjoy <br />the experience of recreating, shopping, and dining in Downtown San Leandro. <br />ii. Provide a "parking product" in the downtown that is of the highest quality and safety, creates <br />a positive customer experience, and offers a practical solution for employees. <br />On -street parking should be uniformly managed and enforced to assure parking is user-friendly <br />and "easy to access and easy to understand." Off-street facilities (surface and structured) should <br />be of uniform quality and identity to create a clear sense of safety, convenience, <br />understandability, and coordination with the surrounding pedestrian environment. <br />iii. Simplify internal management of the parking system <br />The parking system should not only be user-friendly, but just as importantly be easy to manage <br />and understand for City staff and its private sector partners (property owners, property <br />managers, business owners, business managers). Internal management is based on a clear <br />understanding of the guiding principles and the use of demand, location, time, price, and supply <br />strategies as a package or menu of tools to manage on -street and off-street parking in <br />Downtown San Leandro. <br />■ Make downtown accessible to all users through multiple modes <br />Increasing downtown trips via transit, bicycling, walking, and ridesharing (as feasible and appropriate) <br />can create significant benefits for the public parking system. Downtown San Leandro is located in an <br />opportune area with convenient access to BART and bus service. Improving multimodal transportation <br />use is especially beneficial for employee trips due to their predictability and regularity. An employee <br />parking a vehicle all day in the public parking supply turns over the space only once in an eight to ten <br />hour period. If that employee were conveniently transitioned to an alternative commute mode, the stall <br />could then potentially turn over up to 5 times with customers/visitors whose average stay is less than <br />three hours. A balanced and multi -modal system of transportation access increases overall "person <br />carrying capacity" to the downtown and supports efficient visitor -prioritized parking systems. <br />■ Parking system should support downtown businesses <br />Healthy businesses are the cornerstone of a thriving downtown. Parking management must prioritize <br />and value short-term visitor and customer access to allow Downtown businesses to be successful. The <br />consideration of the role of alternative transportation modes, public/private partnership and shared <br />parking usage must become part of the toolbox to help grow existing businesses and to support <br />development opportunities given the high cost of parking. <br />■ Prioritize residential parking for residents <br />The residential neighborhoods between the San Leandro BART station and East 14th Street are highly <br />impacted by commuter parking and daily employee parking. A residential parking permit (RPP) program <br />with a short time limit may help reduce the impact of spillover parking by commuters in these areas and <br />allow local residents and their visitors access to on -street parking near where they live. The sale of <br />