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• • EXHIBIT E TRADEMARK AND TRADEMARKS PLACEMENT POLICY POLICY A. Subject to the limitations set forth herein, Exploratorium grants a non-exclusive, revocable license to City during the term of this Agreement, to use Exploratorium's trade name (the"Name") and trademarks (the"Trademarks") (defined below) solely in connection with the Installation. B. The Name is The Exploratorium. C. The Trademarks are the mark EXPLORATORIUM and the Exploratorium logo ("Logo"). Exploratorium will provide City with the high-resolution artwork via email, or in a form suitable for City reproduction needs. In reproducing the Logo, City may only use the artwork provided by Exploratorium in the colors depicted. City may not alter the Logo in any manner, including proportions, color, elements, type or in any other respect. • D. The Trademarks will contain the TM or 0 symbol and that symbol should never be deleted.All uses of the Trademarks must include the following statement in a reasonably visible location: "Exploratorium and the Exploratorium logo are trademarks or registered trademarks of The Exploratorium." E. City may not use any name or trademark confusingly similar to the Name or the Trademarks. City may not use the Name or the Trademarks in such proximity to any of City's own trademarks or third party trademarks so as to create a combination or composite mark. F. City agrees that nothing herein shall give City any right,title or interest in the Name,the Trademarks or any other trademark of Exploratorium, except the right to use the Name and the Trademarks solely in accordance with the terms of this Agreement. City also agrees that the Name and the Trademarks are the sole property of Exploratorium and that any and all uses by City of the Name and the Trademarks and all goodwill derived therefrom, whether or not done pursuant to the written agreement, shall inure solely to the benefit of Exploratorium. G. City may not(1) do anything that might harm the reputation or goodwill of Exploratorium, the Name, or the Trademarks; (2)take any action inconsistent with Exploratorium's ownership of the Name or the Trademarks; or(3) attempt to register the Name or the Trademarks or any other Exploratorium trademark or any trademark or Trademarks substantially similar thereto. H. City must promptly notify Exploratorium in writing of any adverse use by a third party of the Name or the Trademarks or of a mark or name confusingly similar to the Name or the Trademarks and will take no action of any kind with respect thereto except with prior written authorization of Exploratorium. City will provide full cooperation with any legal or equitable action by Exploratorium to protect its right, title and interest in and to the Name and the Trademarks. Consulting Services Agreement between October 1,2015 City of San Leandro and Exploratorium—Exhibit E Page 1 of 3