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<br />• December 2013: Pre-campaign Measurement – ACCWP and the City will take baseline measurements of all three sites. Methods of measurement will include <br />taking photos of on-site litter, as well as collecting, characterizing and counting the litter using the Ocean Conservancy’s Volunteer Trash Data Form. (Adopt A <br />Creek Spot volunteers use this Data Form to characterize and count the trash collected from the Trash Hot Spot located behind the condominium complexes <br />on Coastal Clean-up Day.) Areas to be measured include landscaped and other common areas, the sidewalk, gutter and streets located in front of the sites. <br />All three property managers/volunteers will collect one week’s worth of on-site litter. <br /> <br />• November – December 2013: Research – All three property managers will be <br />interviewed by City staff using twenty-five questions developed by the ACCWP. <br />The interview results will help define the target audience(s) (i.e., age groups, <br />income level, ethnic groups, etc.) and determine outreach tactics (i.e., face-to- <br />face, signage, printed materials, etc.) This information will also assist the City and <br />ACCWP in developing appropriate messaging. <br /> <br />• November 2013 – January 2014: Plan – One of the three sites will be chosen as <br />the “Control” site. In addition, outreach strategies and tactics will be selected for <br />the “Active” sites. <br /> <br />• February 2014: Concept/Design/Content Production – Selected outreach tactics <br />will be designed and produced for the Active sites. <br />• February 2014: Multi-cultural Advising, Translation – Consultant will advise on outreach tactics and messaging, and will provide translation as needed. <br /> <br />• March 2014 – May 16, 2014: Outreach – Outreach tactics will be rolled out at <br />Active sites. <br />• May 17, 2014 – May 31, 2014: Post-campaign Measurement — City staff and ACCWP will duplicate the pre-campaign measurement methodologies at all <br />three sites, including the Control. All three property managers/volunteers will collect one week’s worth of on-site litter. On-site and off-site litter will be <br />characterized and counted by City staff using the Ocean Conservancy’s <br />Volunteer Trash Data Form. All three property managers will be interviewed by <br />City staff to help determine residents’ attitudes/change in behavior, etc. <br /> <br />• June 1, 2014 – June 30, 2014: Reporting – Final Pilot Report will be presented to <br />ACCWP member agencies. <br /> <br />Depending on the success of the pilot, it may be replicated at other multi-family <br />complexes throughout the County. <br /> <br />349