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on Coastal Clean-up Day.) Areas to be measured include landscaped and other common areas, the sidewalk, gutter and streets located in front of the sites. <br />All three property managers/volunteers will collect one week’s worth of on-site litter. <br /> <br />• November – December 2013: Research – All three property managers will be <br />interviewed by City staff using twenty-five questions developed by the ACCWP. The interview results will help define the target audience(s) (i.e., age groups, <br />income level, ethnic groups, etc.) and determine outreach tactics (i.e., face-to-face, signage, printed materials, etc.) This information will also assist the City and <br />ACCWP in developing appropriate messaging. <br />• November 2013 – January 2014: Plan – One of the three sites will be chosen as <br />the “Control” site. In addition, outreach strategies and tactics will be selected for <br />the “Active” sites. <br /> <br />• May 17, 2014 – May 31, 2014: Post-campaign Measurement — City staff and <br />ACCWP will duplicate the pre-campaign measurement methodologies at all <br />three sites, including the Control. All three property managers/volunteers will <br />collect one week’s worth of on-site litter. On-site and off-site litter will be <br />characterized and counted by City staff using the Ocean Conservancy’s <br />Volunteer Trash Data Form. All three property managers will be interviewed by <br />City staff to help determine residents’ attitudes/change in behavior, etc. <br /> <br />• June 1, 2014 – June 30, 2014: Reporting – Final Pilot Report will be presented to <br />ACCWP member agencies. <br />1-F Self-Reported Litter Related Attitude and Behavior of Residents <br />Through its Public Information and Participation program ACCWP encourages residents <br />to adopt less polluting behaviors. One targeted behavior is littering. ACCWP uses a variety of mechanisms to influence residents including public service announcements, <br />online and movie theater advertising, outreach to K-12 schools, and participating in outreach events. ACCWP conducts telephone surveys of residents every several years <br />to gauge Alameda County residents’ awareness and attitude regarding stormwater related issues. These surveys include questions regarding respondents’ reported <br />behavior and attitudes regarding litter and littering. Future surveys will continue to track the long term trends in residents’ awareness and attitudes regarding litter and littering. <br /> <br />OUTPUT-BASED INDICATORS <br /> <br />2-A Full capture device operation and maintenance <br />Consistent with the MRP, adequate inspection and maintenance of trash full capture devices is required to maintain full capture designation by the Water Board. The City of <br />San Leandro is currently developing an operation and maintenance verification <br />358