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<br />Daily Patient Visits <br /> <br />350 <br /> 300 <br /> 250 <br /> 200 <br /> <br />150 <br /> <br />100 <br /> 50 <br /> 0 <br /> <br />Monthly <br /> <br /> <br /> <br /> <br />The monthly data used to generate the chart below shows the estimated number of patient visits that <br />will occur daily over the first three years of operation in San Leandro. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />Revenue - Blüm SL estimates the average, non-subsidized, patient will spend $60 in the initial months <br />of operation. Over time as the patient count grows, the average transaction should grow to <br />approximately $75 in the first two years of operation. Blüm SL will offer a wide selection of products in <br />addition to those currently offered at the Blüm Oakland location. Blüm SL has access to over 372 local <br />vendors who provide products. These products range from medicinal cannabis varieties, high and <br />medium grade flowers, edibles, clones and concentrates for patients with compromised immune <br />systems, and topical ointments that provide a range of relief. A more detailed list of products is <br />available in the Financial Appendix. <br /> <br />Cost of Goods Sold - The selection of products that will be offered at Blüm SL will be similar to the <br />selection at Blüm Oakland. It is expected that the cost of goods sold will average 57%, generating an <br />average gross margin of 43%. This is based upon the expected product mix and experience attained <br />from Blüm Oakland. The Blüm SL price point will remain competitive as the benefits of Blüm Oakland’s <br />larger networks and associations for bulk purchasing come into play, to the benefit Blüm SL‘s patients. <br /> <br />Advertising and Promotion – These costs include the printing and design cost incurred for welcome <br />packages, education pamphlets, listing of products available, as well as generating and maintaining the <br />website and local area advertising for the dispensary. At start-up Blüm SL will have an annual <br />advertising and promotion budget of approximately $25,000 a year for each of the three years of <br />operation as detailed in the attached pro forma. <br /> <br />Bank Service Charges – These are costs incurred to process patient bank debit cards along with ACH <br />fees and wire fees to pay various vendors. At start-up Blüm SL estimates annual bank service charges <br />will be approximately $7,800, increasing to $21,900 a year, by year three of operations. <br /> <br />Charitable Contributions – Blüm SL will set aside a minimum of three percent (3%) of total revenues <br />to be dispersed to local charities within the San Leandro community. Initially Blüm SL anticipates <br />charitable contributions of $78,000, increasing to $219,000 a year, by year three of operations. <br /> <br />Self-Imposed Fee/ Tax – Blüm SL will donate five percent (5%) of total revenues for care packages <br />and on-site services and community groups. At start of operation Blüm SL estimates that a 5% <br />community benefit fund would generate $130,000, increasing to $365,000 a year, by year three of <br />operations. <br />Nu <br />m <br />b <br />e <br />r <br /> of <br /> <br />Pa <br />t <br />i <br />e <br />n <br />t <br />s <br />