Reso 2016-165 - Laserfiche WebLink

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WEST SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT FY 2016-17 Current LINKS Operation The LINKS shuttle service provides free shuttle transportation from the San Leandro BART station to the industrial area west of I-880 and Marina Blvd., a major employment center of the City and the region. LINKS continues to operate Monday — Friday during peak commute hours (5:45 — 9:45 am and 3:00 — 7:00 pm). The service operates two buses each on a North and South Loop. The new north and south loops shorten headways to 15-20 minutes, provide more frequent service and reduce the round trip to about 30 minutes. LINKS provides critical "first and last mile" connection between transit and employers in West San Leandro, serving major employers including Coca Cola Bottling Company, Walmart and Costco, as well as small employers. There are over 600 employers and almost 17,000 employees in the LINKS service area. LINKS also provides transportation to commercial nodes including Marina Square and the Davis Street Family Resource Center which serves 10,000 low-income people each year. BART recently started to work with stakeholders to develop BART Curb Use Guidelines which will determine how shuttle stops and curb space will be allocated at the BART station. The SLTMO is participating in this process to ensure that the LINKS and Kaiser Shuttles secure suitable curb assignments. Participation in the LINKS BID service area helps businesses comply with the BAAQMD Commuter Benefits program. In 2014, the Bay Area Air Quality Management District (BAAQMD) implemented a new Commuter Benefits Program that requires all employers with 50 or more full-time employees to provide commuter benefits to their employees. To comply with the Program, employers must select one (or more) of four commuter benefit options and register with BAAQMD. Participation in the LINKS BID satisfies Option 3 ("Employer Provided Transit") under the new requirements, allowing businesses to save time and money. LINKS Shuttle Ridership The updated LINKS service started in mid - March 2015. Ridership for the "old" LINKS service averaged 14,435 rides per month with an average of 674 rides per day. Ridership for the new service (FY 2015-16) averaged 16,640 rides per month and 777 rides per day. During the first several months of new service, LINKS experienced ongoing impacts related to prolonged and extensive construction along the LINKS route. Construction along the route is complete and LINKS on-time performance has improved substantially. Ridership has continued to increase, hitting a new peak of 19,117 rides, over 800 rides per day in September. At that rate, the service will provide over 225,000 rides per year. Marketing and Outreach Last year, the SLTMO launched a new marketing campaign including a new logo, brochure, shuttle stop signs and website. The new website (www.sanleandrolinks.com) provides easy access to service information. Riders quickly began using the contact function on the website to provide helpful feedback. The website can be updated in-house allowing timely updates and better service to riders. 4 1 P a g e