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Downtown Parking Management Plan <br />28 <br /> <br />The nature of TOD itself – mixing uses in a compact, walkable environment – enhances the city’s goal <br />by transforming downtown San Leandro into a place that minimizes the need to drive. TDM adds to <br />this with policies that ensure that access in and out of downtown minimizes single occupancy <br />vehicles. 12 <br />It is recommended that the City of San Leandro continue to implement the transportation demand reduction <br />strategies from this plan to support this goal. Per the 2007 plan, these include the following actions: <br /> Development/establishment of framework for a downtown Transportation Management Association <br />(TMA) <br /> TMA Services should include TDM elements: <br />i. Customize TDM planning for members; <br />ii. Guaranteed Ride Home program; <br />iii. Wageworks/Commuter Check program (employers provide transit tickets to employees at a <br />pre-tax discounted price); <br />iv. Managing and administering shuttle services between employers and BART, downtown or <br />other key destinations; <br />v. Clipper/Discount transit passes to downtown employees to encourage transit ; <br />vi. Individual commute alternatives planning. <br /> Encourage existing businesses of 50 or more employees within close proximity to BART to adopt TDM <br />Strategies or participate in a TMA <br /> Require new development to charge for parking, as part of the Parking Strategies (see below). This <br />strategy, combined with free transit passes (for at least one year) provided by the <br />development/management can be highly effective. This strategy may be introduced gradually and <br />should be implemented in conjunction with public parking pricing. <br /> Encourage the establishment of car-sharing and/or rental car services, especially in proximity to the <br />BART area. <br /> Encourage other employer-sponsored financial and non-financial incentives including travel allowances <br />in lieu of parking subsidy, parking cash-out, transit discounts, reimbursement policies that encourage <br />alternative modes for business travel, flexible work schedules, and information on tax incentives. <br /> <br />Implementation Guidance <br /> Immediate: Conditions exist to move forward immediately with this recommendation <br /> Immediate Steps (0-12 months): <br />o City Staff should appoint a TOD/TDM champion to move forward with the implementation <br />of the 2007 plan. <br />o Champion will begin outreach to develop/establish framework of TMA. <br /> Medium Term Steps (12-24 months): <br />o Induct/enroll initial TMA members. <br /> <br /> <br />12 Downtown San Leandro Transit-Oriented Development (TOD) Strategy, City of San Leandro, 2007. <br />626