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Consulting Services Agreement between City of San Leandro and Magellan Advisors 07/17/2017 for Fiber-Optics Master Plan Exhibit A – Page 2 of 10 II. DESCRIPTION OF PLANNING ACTIVITIES Task 1: Community Engagement We propose to hold a broadband education workshop specifically for the client team and local stakeholders. This will allow Magellan to provide tangible examples of communities that have developed broadband strategies, benefits, obstacles and results. This education process will be geared to stimulating ideas, identifying applications and charting benefits for the community that will be incorporated into the planning process. Additionally, it will allow the client team and stakeholders to understand real-world examples of how broadband networks are planned, emerge and evolve over time. We believe that the more information the representatives are equipped with, the more successful it will be in the education process with the general community. Educating the local stakeholders on the importance of broadband will be key to overall community support for the project. We propose to hold workshops to illustrate the benefits, short-term and long-term. We will utilize case studies and economic factors to help local businesses, residents and anchors understand how advanced broadband can make them more efficient and productive, while enabling them to compete globally. The education seminars will act to inform and rally stakeholder groups around the project. In addition, Magellan suggests that this information be made publicly available on the City’s websites in support of the project along with project contact information. Keeping stakeholders engaged will help ensure overall effectiveness of the outreach process. We will also work with you to determine long-term education and engagement strategies to carry the message forward beyond the initial planning project. Magellan will work with San Leandro to systematically investigate the availability, adoption and utilization of broadband by community stakeholders through a survey campaign. Magellan will work with the City to identify the target stakeholder group. Once the target stakeholder group is identified, an overall population of the group will be determined and a target sample size will be recommended by Magellan to reach a statistically significant data set. To reach statistically reliable results, Magellan will recommend participant levels to insure at least a 90% level of confidence within a 5% margin of error based on the stakeholder group population. The survey will be administered by Magellan, with the City and community partners focused on promotion of the survey campaign. Task 2: Analysis of the Area of Focus The market assessment will determine the services that are available, providers, service level, pricing, and access. We will document all publicly owned and privately owned networks in San Leandro and build a comprehensive GIS-based broadband map to illustrate how the City is served by broadband and what providers currently serve the market. We should expect that some private providers will not share their infrastructure maps for the project, but we find that in many cases, providers will cooperate in this initiative as this collaboration often provides opportunities for them to better understand the local market. Our analysis will document fiber and copper networks, facilities, data centers, and related infrastructure in the City to determine how well the area is served by broadband. We will also work with the local providers to understand and document their current needs, as they too are stakeholders in the community. These discussions should lead to potential opportunities for the City and private providers to define potential partnership opportunities in delivering new broadband services to the region. 518