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48 <br />PUBLIC EDUCATION <br />There are several public education and outreach options available to keep the <br />community engaged and informed. These initiatives help foster ownership in what <br />is being created and build a better understanding of the value of public art. The <br />following actions will assist that effort: <br />• Develop and promote guided and self-guided tours of public art through <br />apps and other online resources. <br />• Develop a smart phone application specific to the public art collection, <br />placing a portal on each artwork that links to the Arts and Culture <br />Program website, artist’s website, and other resources <br />• Make presentations on San Leandro’s public art to neighborhood <br />organizations, civic groups, businesses, and City staff. <br />• Collaborate with local educational institutions, arts organizations, and <br />museums to co-host educational programs, workshops, and lectures by <br />sharing venues, professional resources, and funding. <br />SOCIAL MEDIA <br />As technology continues to advance, it is important for the Arts and Culture <br />Program to retain a healthy online presence. Social media is a way for artists <br />and the general public to connect with the Arts and Culture Program while <br />establishing itself as a valuable resource. The Arts and Culture Program can <br />participate in a variety of social media platforms to raise awareness of upcoming <br />artist opportunities, exhibitions, and special public art events and activities. <br />FACEBOOK, INSTAGRAM, TWITTER <br />Announcements, events and links can be shared through social media <br />platforms like Facebook fanpage, Instagram and Twitter. These platforms allow <br />a page owner to trace metrics around posted content tracking growth and <br />demographics, consumption of content and creation of content. Hosting these <br />accounts is free. However, minimal funds are required to use Facebook as a <br />marketing tool. <br />EDITORIAL CALENDAR <br />59