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52 <br />PARTNERSHIPS <br />Collaborating with San Leandro’s community organizations and citizen groups <br />on arts programs and other special initiatives will leverage financial and staff <br />resources and reputations to deliver greater quality, value, and a broader range <br />of arts experiences than would otherwise be possible. Partnerships engender <br />cooperation while increasing public awareness, understanding, and appreciation <br />for the arts. This is key to San Leandro’s evolution and success as an arts and <br />culture community. <br />CULTURAL TOURISM <br />Cultural tourism is consistently ranked as one of the top three travel activities <br />in the United States. Culture and creative industries are increasingly being used <br />to promote destinations and enhance their competitiveness and attractiveness. <br />Many locations are now actively highlighting their tangible and intangible cultural <br />assets as a means of developing comparative advantages in an increasingly <br />competitive tourism marketplace, and to create local distinctiveness in the face of <br />globalization. <br />The arts and business communities could partner to create a series of pedestrian, <br />bike, and vehicular itineraries and an interactive map that includes arts and <br />culture events, public artwork, artist studios and performance spaces, and other <br />attractions and activities. These itineraries could be promoted on the San Leandro <br />Chamber of Commerce and City of San Leandro websites. <br />CORPORATIONS <br />San Leandro is home to a range of high profile corporations. Companies <br />headquartered in San Leandro could partner with the City and the local arts <br />community by providing professional expertise, materials donation, fiscal <br />sponsorship, and venues for the exhibition and presentation of the arts. These <br />include: <br />• The North Face <br />• Ghirardelli <br />• OSIsoft <br />• Otis Spunkmeyer <br />• Coca-Cola <br />• Maxwell House <br />LOCAL AND STATEWIDE ARTS <br />AND CULTURE PUBLIC AGENCIES <br />63