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City of San Leandro <br />Meeting Date: September 18, 2017 <br />Staff Report <br />Agenda Section:File Number:17-521 PRESENTATIONS <br />Agenda Number:4.C. <br />TO:City Council <br />FROM:Chris Zapata <br />City Manager <br />BY:Jeff Kay <br />Assistant City Manager <br />FINANCE REVIEW:Not Applicable <br />TITLE:Presentation of Preliminary Designs for Street Banner Program Phase 2 <br />SUMMARY AND RECOMMENDATIONS <br />Staff requests that the City Council provide feedback and direction on preliminary design <br />concepts for Phase 2 of the Street Banner Program to be installed in six locations throughout the <br />City. <br />BACKGROUND <br />On April 20, 2015, the City Council approved funding for the design, printing and installation of <br />Phase 1 of the Street Banner Program. Phase 1 was completed in early 2016 and 164 new street <br />banners were installed on E. 14th and Davis streets <br />In June 2016, Council allocated $50,000 for Phase 2 of the Street Banner Program as part of the <br />proposed FY 2016-17 budget. Phase 2 will place approximately 175 additional banners in six <br />locations: <br />1. Bancroft Ave (Durant to Oakes) <br />2. Hesperian Blvd (Springlake to E. 14th) <br />3. MacArthur Blvd (Durant to Superior) <br />4. MacArthur Blvd (Dutton to Estudillo) <br />5. San Leandro Blvd (Williams to Washington) <br />6. Wicks Blvd (Manor to Burkhart) <br />Analysis <br />Street banners enhance the streetscapes by adding a vibrant element that enlivens key corridors <br />and the mobility of experience for pedestrians, cyclists, transit users and drivers. They also <br />strengthen a sense of place and identity. Staff worked with the City’s Graphics Supervisor to <br />develop preliminary designs of four new street banners. The goal is to utilize colorful iconic San <br />Leandro imagery that evokes a sense of place and beautifies public spaces. <br />Page 1 City of San Leandro Printed on 9/12/2017