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146 ~ CiTY OF SAN LEANDRO BiCYCLE & PEDESTRiAN MASTER PLAN <br />San Leandro residents, police officers, and Pete Walker posing during Bike San Leandro. <br />this “diversion” program, participants would attend a bicycling skills course, <br />typically held on a weekend and conducted by the police department or other <br />qualified agency. <br />PARTNERSHIP WITH LOCAL BICYCLE SHOPS <br />Bicycle shops are a natural community outlet for the distribution of bicycling <br />safety pamphlets, maps, and other informational materials. Bicycle shops are <br />also ideal locations to post notices about bicycle safety workshops and events. <br />Additionally, bicycle shops may also offer knowledgeable personnel and/or <br />sponsorship for future bicycling events and workshops. <br />EARN-YOUR-BIKE PROGRAM <br />Based on similar programs in neighboring cities, San Leandro might consider <br />establishing an earn-your-bike program, in which youths participate in a <br />certain number of safe bicycling skills and basic bicycle repair courses to <br />receive a youth bicycling certification. The program could be operated by the <br />San Leandro Recreation and Human Services Department, but might exist in <br />partnership with Cycles of Change and local bicycle shops. if enough financial <br />support is available, underprivileged youth might also be awarded bicycles for <br />completion of this program. <br />PUBLIC EDUCATION CAMPAIGNS <br />These campaigns are designed to promote bicycling and walking by emphasizing <br />the benefits of non-motorized modes. <br />„„As funding or other opportunities become available, consider using <br />volunteers or City staff to create public service announcements for display <br />on television, the internet, and/or outdoor billboards. <br />„„Partner with AC Transit to display posters promoting safe interactions <br />between road users on transit vehicles and at bus stops. <br />„„Partner with other cities to share and obtain traffic safety information and <br />best practices. The City of San Jose’s Street Smarts program (http://www. <br />getstreetsmarts.org/) offers a well respected safety education module <br />that is easily adaptable to other communities. <br />„„Utilize home mailings and utility bills to distribute brochures, newsletters, <br />and other safety and education materials. Consider providing different <br />materials depending on the target audience, which might vary by location <br />or age. <br />„„Position signs at strategic locations advising bicyclists and motorists to <br />share the roadway and that bikes may use the full lane (both of which have <br />CA-MUTCD compliant signs). <br />284