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<br /> <br /> <br /> <br />Sign, Animated. Any sign which is designed to give a message through a sequence of progressive <br />changes of parts or lights or degree of lighting, including, but not limited to reader board signs. <br /> <br />Sign Area. The area of each individual sign surface upon, against, or through which the message is <br />displayed or illustrated. The area of a sign surface composed of characters, illustrations, backgrounds, <br />or words attached directly to a wall or vertical surface of a building or structure shall be the area of <br />the smallest rectangle, or series of contiguous rectangles that enclose such characters, illustrations or <br />words. <br /> <br /> <br />SIGN AREA <br />(The diagram is illustrative) <br /> <br />Sign, Banner. A temporary sign composed of lightweight material either enclosed or not enclosed in a <br />rigid frame. <br /> <br />Sign, Changeable Copy. A sign of which copy is changed manually or electrically. <br /> <br />Sign, Construction. A temporary sign identifying the persons, firms, or businesses directly connected <br />with a construction or development project. <br /> <br />Sign, Directional. An on-premises incidental sign designed to guide or direct pedestrian or vehicular <br />traffic. <br /> <br />Sign, Directly Illuminated. A sign, which is illuminated by means of light that travels directly from its <br />source to the viewer’s eye. <br /> <br />Sign, Flag. See “Sign, Freestanding.” <br /> <br />Sign, Flashing. An illuminated sign, which exhibits changing light or color effect by blinking or any <br />other such means, so as to provide a non-constant illumination. <br /> <br />Sign, Freestanding. A sign erected with a freestanding frame or support, mast or pole and not <br />attached to any building. This includes “ground signs,” “flag signs,” “pole signs,” and “monument <br />signs.” <br /> <br />Sign, Ground. See “Sign, Freestanding.” <br />