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<br />Consulting Services Agreement between City of San Leandro and Last revised 03/16/2022
<br />PlanIT Geo for Trees Master Plan Exhibit A – Page 8 of 17
<br />Task 2.1 Outreach Plan
<br />Detailed Approach to Task 2.1
<br />1. Develop Outreach Plan
<br />❖ The Consulting Team will develop the internal Outreach Plan based on research and City input to
<br />guide public participation, education, and engagement. This strategy will include the approach
<br />for each engagement activity, timelines, partners, audiences, objectives, and alignment of other
<br />efforts. After City review, the Team will update and begin implementing strategies.
<br />2. Public Meeting #1 (Project Launch)
<br />❖ Based on the Outreach Plan, a series of public meetings (virtual) will be conducted. The team
<br />proposes the interactive and intuitive webinar platform, Zoom. Meetings will be recorded and a
<br />draft and final agenda will be prepared at least one month in advance. The team will work with
<br />community partners to announce and encourage participation from the diverse population.
<br />❖ The first of three public meetings will be held to inform residents of the project purpose,
<br />approach, and opportunities to engage. An announcement of the meetings provided at least
<br />one month in advance and shared on the project website (see below), City website, and other
<br />platforms.
<br />3. Project Website
<br />❖ Website hosted by PlanIT Geo providing project information, components, resources, timelines,
<br />and engagement opportunities. Provides the platform for interactive maps, tree and planting
<br />site inventory, photo contest, public surveys, among other engagement activities. Hosted
<br />throughout project and for 6 months following project completion.
<br />4. Social Media Posts & Press Releases
<br />❖ Aligned with the Outreach Plan, the Consulting Team will work with the City, communications
<br />staff, and local partners for messaging, format, timing, and delivery of media messaging at key
<br />project intervals (priced at up to 6 rounds).
<br />5. Public Survey #1 (Viewpoints, Concerns, City Services, Planting Priorities)
<br />❖ The Consulting Team will establish the objectives and desired outcomes of the survey and
<br />prepare a draft list of questions and response options for the City and partners to review. The
<br />questions will seek to gather viewpoints and perceptions relating to urban forest health, current
<br />City services, priority planting areas, and future alternative investments in urban forest canopy.
<br />❖ The Team will finalize the survey and work with City communications staff, San Leandro 2050,
<br />and other community partners to determine the best method for distribution to capture
<br />responses from the diverse population.
<br />❖ The survey will be hosted on the project website with a link on the City’s website (optional).
<br />❖ The City and partners (e.g., SL2050) will share on social media, press releases, and the City
<br />website. It is recommended the survey remain open for a period of at least 30 days.
<br />❖ After closing the survey, the Consulting Team will analyze the responses to inform future
<br />engagement approaches, planting priorities, canopy goals, and content in the Trees Master Plan.
<br />6. Public Meeting #2 (Planting Priorities)
<br />❖ The public meeting (virtual) will be informed by the previous public meeting and survey, data
<br />analyses, and other tasks.
<br />❖ The meetings will strengthen the urban forest vision, discuss priority planting areas and
<br />strategies, and increase long-term commitments to stewardship.
<br />7. Public Survey #2 (Canopy Goals, Post-Planting Care, Stewardship)
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