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A <br />CITY OF SAN LEANDRO <br />STAFF REPORT <br />DATE: <br />TO: <br />FROM: <br />FOR: <br />BY: <br />SUBJECT: <br />January 29, 1998 <br />John Jermanis, City Manager <br />June Catalano, Development Services Di <br />Steve Emslie, Planning Manager � <br />Joann Oliver, Community Standards Coordinator <br />APPROVED AND FORW <br />TO CITY COUNCIL <br />4 <br />JO I anK mO <br />C Eger <br />1 O'�1ct <br />Proposed Policy to Permit Placement of Directional Signs <br />SUMMARY AND RECOMMENDATION <br />Development Services and Engineering and Transportation have developed a proposed <br />administrative policy for the placement of directional signs for business districts, recreational <br />facilities, religious institutions, government facilities and shopping centers in the public right of <br />way. The proposed standards and sign graphics are attached for review and approval. <br />Staff recommends that the City Council approve the proposed directional sign policy. <br />The purpose of the proposed sign standard is to provide a uniform directional sign program to direct <br />residents and visitors to important destinations within the City. The standards permit directional <br />signs for business, commercial and retail districts, recreational facilities, shopping centers and <br />malls, religious institutions, government facilities and similar destinations that have a local or <br />regional draw. <br />City policy currently allows signs for religious institutions and government related facilities. The <br />proposed standards will expand the current policy to allow signs for other general points of interest <br />such as recreational facilities and business districts. For example, an individual retail store would <br />not qualify for a directional sign. However, a retail district, such as downtown or north area <br />businesses, would qualify under this criteria. In developing this policy, staff surveyed numerous <br />other bay area cities. We found that most cities, including San Jose, Oakland and San Francisco, <br />have similar sign programs. <br />All sign requests will be approved by the Development Services Department and the Engineering <br />and Transportation Department. The number of signs permitted will be limited to the minimum <br />number needed for clear directions to the site, as determined by the City. The total number of signs <br />145 <br />