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CITY OF SAN LEANDRO STAFF REPORT DATE: February 23, 1998 TO: John Jermanis, City Manager / Y FROM: June Catalano, Development Services Director BY: Joann Oliver, Community Standards Coordinator SUBJECT: Follow-up to Proposed Directional Sign Policy SUMMARY AND RECOMMENDATION APPROVE7��FORWI RDE TO CITY C John AP; an City ger-fa- 63-ca-9 /U On February 17, 1998, the City Council discussed the proposed directional sign policy and continued the matter to the March 2, 1998 meeting. The City Council commented on the proliferation of regulatory, informational, directional and warning signs throughout the City and expressed concern about "sign pollution". The Council directed staff to return to the Council with a report on reducing the number of signs in the City. In response, staff has revised the proposed directional sign policy to reduce the number of permitted signs, avoid the "totem pole" appearance and ensure that signs are eliminated or consolidated wherever possible. Staff is also recommending that the City develop a comprehensive program for the location of all signs in the City. The primary purpose will be to reduce sign clutter and improve the overall aesthetics of the City. It is anticipated that the comprehensive program can be developed within six months. In the meantime, all new signs installations will be evaluated with the intention of reducing signage wherever possible. Staff recommends that the City Council approve the revised directional sign policy. DISCUSSION Staff recognizes that there is an abundance of signs throughout the City. Most of the signs are regulatory, guide or warning signs for vehicle drivers. Other signs identify City supported programs such as Year of the Pedestrian, Drug and Crime Free Zones. In addition, staff is proposing the directional signs for points of interest such as business and commercial districts, government facilities and shopping centers. There is a need to develop a comprehensive program for the location of all signs in the City, with the goal of reducing sign clutter and improving the appearance of the community. For example, staff will investigate the feasibility of eliminating "No Parking Anytime" or "No Stopping Anytime" signs and replacing them with red curb. The study will focus on regulatory, 2D