MO 1997-026 to 1997-030 - Laserfiche WebLink

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CITY OF SAN LEANDRO STAFF REPORT Date: To: From: June 25, 1997 John Jermanis, City Manager APPROVED AND FORWARDED TO CITY COUNCIL Jo ermanis anager Nanci Klein, Economic Development Coordinator Rosie Rios, Acting Development Specialist Subject: Resolution Approving a Contractual Services Agreement between Coakley Heagerty Company, LTD. and the City of San Leandro for an Economic Development Marketing Plan SUMMARY AND RECOMMENDATION One of the key recommendations made by the Economic Development Strategy is developing an identity and marketing strategy for the City. Staff recommends approval of a Contractual Services Agreement between Coakley Heagerty Company, LTD. and the City of San Leandro for an Economic Development Marketing Plan and development of initial marketing materials. BACKGROUND Image and perception have a great influence on a community's ability to attract and retain desirable economic activity. The Economic Development Strategy has identified a need for the City to communicate the City's identity and image to existing as well as prospective industrial, commercial, and residential markets. The City Council visioning process also placed a strong emphasis on building San Leandro's positive identity both within and beyond our borders. The marketing plan will further refine the identified markets and detail strategies to support the City's business retention and attraction efforts, as well as communicating to existing and prospective residents that San Leandro is an excellent community in which to live and work. The Strategy specifically recommends that a marketing program be established for the City in order to promote San Leandro's assets to both businesses and residents who are located within the region and as a regional promotions program to the surrounding communities. Staff had previously mailed a Request for Qualifications to approximately 30 marketing firms specializing in economic development activities. With assistance from the Chamber of Commerce and members of the Economic Development Advisory Committee, staff interviewed 16 -C