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A City Council - 4 - June 25, 1997 banking, legal, and freight forwarding sectors, identify upcoming trade missions to markets of interest to San Leandro businesses, and to further refine the City's data with regard to local businesses and their current trading activities. Implementation and Monitoring of Strategy Recommendations Several recommendations in the Strategy discuss continuing already successful economic development programs such as the successful City -Chamber Visitation Program, the one -stop permit center, broker outreach and the Economic Development Breakfast. Many more new recommendations have been made by the Strategy and at City Council direction staff is already working to implement those recommendations. In order to be successful the Strategy must be rigorously implemented, monitored, and updated as conditions in the market place change. Included on the June 30 agenda for City Council review and approval is a contract for developing a marketing strategy and identity for the City, one of the key recommendations included in the Improving Community Life program area and in the Council's vision statements. Additional projects to be forwarded to the City Council for review and approval include further analysis of San Leandro's key business sectors, analysis of the City's sales tax in the critical business to business category, development of a plan to upgrade San Leandro's neighborhood commercial shopping centers, and development of Downtown design guidelines. CONCLUSION The City Council has shown considerable foresight in undertaking a comprehensive strategic economic planning effort. After thoughtful preparation and input from Bay Area Economics and key community stakeholders, the EDAC and staff recommend City Council adopt the Economic Development Strategy as presented. Attachments: Exhibit A, Economic Development Strategy Programs Survey Economic Development Strategy G: \Dept\Transfer\Nanci. RPT - 1�0