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i • Encourage the private sector to take a significant role in the redevelopment process • Prioritize actions for the range of opportunity sites based on real estate market trends Conclusion 3: Overall, local sales tax revenues which are so crucial to funding local public services are declining due to loses in non -retail sales transactions which have not been offset by the City's steady growth in retail sales tax revenues. Program Area: Enhancing the Local Tax Base Challenges and Opportunities • Continue growth of regional retail activities • Retain existing and attract new non -retail sales tax -generating businesses • Encourage increases in activities that generate property taxes. transient occupancy taxes, and other general revenues to reduce dependence on sales taxes Conclusion 4: San Leandro needs to continue focusing on maintaining and improving the local "quality of life" so that the City remains an attractive place to live and do business for a diverse range of people. Program Area: Improving Communiri Life Challenges and Opportunities • Promote a positive regional image for the City's residential. commercial. and industrial areas • Continue ongoing downtown revitalization efforts • Encourage the City and local businesses to wort: with the school districts to improve the quality and the image of San Leandro's schools • Overcome real and perceived problems with community safety • Encourage ne" neighborhood and community retail development to enhance the qualit- of life for residents and businesses • Maximize the value of the marina as a community asset The Vision for San Leandro's Future During the development of this Economic Development Strategy and Work Program. the San Leandro Economic Development Advisory Committee (EDAC) dedicated one of its meetings to developing a vision for the future of the San Leandro economy. The purpose y)