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This Economic Development Strategy and Work Program report is meant to be a "working" document, which will serve to guide day-to-dav actions and decisions related to the Citv's economic development activities. Because the environment for economic development is dynamic. it is expected that the Strategy and Work Program will be continuously monitored and updated as conditions change, programs are implemented, and new issues and opportunities arise. However, by providing a basic framework for actions through the medium -term. this document provides overall direction that can be used to plan for future projects as well as to direct current actions. The Citv's economic development staff will look to this document to determine activities and programs for implementation in the next several vears. while the overall strategy and vision will provide the Cite Council and the Economic Development Advisory Committee (see below) with a framework for making longer -term decisions on issues and questions related to local economic development. Economic Development Leadership While this document provides an action plan for the City of San Leandro to folio,., in working towards its economic development objectives, strong leadership is required for successful implementation. By initiating the Economic Development Baseline Study and Strategy project, the City of San Leandro has already demonstrated a strong commitment on the part of both elected officials and staff to pursue a proactive economic development program. However. to effective], implement the plan. the City' must maintain this commitment over the long-term. Staff and police makers must realize that economic development leadership goes well bevond the most visible types of activities, such as recruiting a new business. or negotiating an assistance package for a ne,.\ development project. Cin officials must recognize that almost all local policy decisions will have a direct or indirect impact on the Cin's economic development environment. The Cin Council should also recognize the need to engage their peers in other elected positions that serve the community. such as local school boards. in active], supporting local economic development. City• staff in all departments and at all levels must be aware that the Cin 's economic development initiatives will require support and cooperation from each department and all of their employees. to deliver public services that are responsive to the needs of local businesses and residents. The need for continuity_ economic development leadership begins with a need to further educate the community about the value of economic development. and what the City intends to achieve through its economic development actions. Moving into the implementation stage, leadership will be required to ensure that individuals and organizations are aware of their roles in economic development and are motivated to initiate and follow through with the required actions. Finally, as implementation progresses. leadership will be required to maintain the community s support for economic development activities by communicatin_ the Cin 's successes and maintaining awareness of the challenges that are vet to be addressed. 2��