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Another related strategy that the City could pursue is an industry cluster strategy . Rather than focusing on individual industries, the City could seek to identify industr\"clusters" that could be strengthened through additional attraction efforts. Industry clusters are groups of companies that are involved at different stages of the production, distribution. and sale of certain types of products. Because industry clusters cut across SIC categories. It is possible that viable clusters are not evident from the analysis of data contained in Appendix A. For example. based on observation and anecdotal information collected during the Baseline Study. there may be a local specialty_ foods processing industry cluster. including manufacturers, and vendors of supplies and services that support food processing. In order to strengthen existing clusters, the City could recruit other producers that would be a part of the cluster who are currently located outside the area and who could benefit from proximiry to San Leandro's existing "infrastructure" of support companies. The City can also work with the producer companies in identified clusters to determine what types of related businesses could be recruited in order to provide better services to existing companies. e.g., to bolster the City's already strong position in truck in- and warehousing, the City might examine the possibility of recruiting new heavy trucktsales and repair businesses. or companies specializing in sales and service of warehouse automation equipment. Following below are a series of basic business attraction actions. upon further refining the actual business sectors or clusters to target for attraction, the City may need to refine the suggested actions to best respond to business attraction opportunities. Action 1.14: Targeted Outreach for Business Recruitment This program will need to be conducted after the CM has determined which business sectors to target for attraction (see Action 1.16). Comm ercial/1ndustrial outreach activities could include direct marketing, media advertisements, displays at trade fairs. etc. The "Made in San Leandro" theme is a marketing tool that the Cite already has in place that will be useful in future efforts. While this theme is prominent at the Economic Development Breakfast. and has also been used in booths that the Cite has produced at selected industry trade shows, it can also be extended to other marketin= venues that the City might consider. such as brochures. advertisements. and direct mail. �In particular. the "Made in San Leandro" logo and lists of prominent local businesses can be incorporated into business a ttractionioutreach materials as a means of boosting the Cin' image as a corporate location. Specific targeted outreach strategies will need to be developed to best fit with the types of businesses targeted for attraction. Upon targeting specific business types. the City will then need to developmarketing materials in a format (e.��., media ads, direct mail. trade show booth, videos/CD-ROMS) that will be appropriate to the chosen outreach methods and containing content that will best pla\ to the needs of targeted businesses. c� 2