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• develop a quick reference sheet for prospective businesses with contact information for permitting agencies, business support organizations, utility companies. real estate brokerages, and City business incentives and assistance programs. • focus staff outreach efforts on those businesses or business sectors targeted for retention, expansion. or attraction: however, allow for staff outreach to businesses of any type contacting the city seeking assistance or information. In addition to conducting outreach to businesses which are already established elsewhere. City staff should also consider conducting outreach to entrepreneurs who are considering starting new businesses. Various technical assistance programs and entrepreneurship training programs located in the region may be able to provide mailing lists of participants who could be provided with information about opportunities in San Leandro. Roles and Responsibilities. Economic Development staff will continue to have primar% responsibility for this program. Priority: HIGH. This is an existing program. Costs and Sources of Funding. Costs for this program are primarily in -kind staff time. and are estimated to be LOW. Action 1.18: Additional Study of Sectors for Attraction This action involves further exploration of the business sectors to be targeted for business attraction. There is a need at this time to look to the future. beyond the types of businesses that have been expanding in San Leandro and the region during the past ten years, and Identify the types of emerging industries that might find San Leandro a compatible location in the coming years. This task should include analyzing regional employment projections to discern whether there are emerging sectors that would be particularly compatible with San Leandro. interviewing representatives of firms in sectors that have recently located in San Leandro to ascertain where the firms came from. what prompted them to relocate. what factors made San Leandro the best location. what local issues might be seen as barriers to other similar firms coming to San Leandro. and steps that San Leandro could take to improve its competitiveness and better market itself to similar businesses. After collecting information such as that described above. the City will be able to refine its list of targeted industries and then tailor attraction strategies to best reach potential businesses. The Economic Development focus groups proposed in Action 1.4 would readily lend themselves to collecting much of this information: however. in order to better explore the potential for attracting business types not already present in San Leandro. it may be necessary to recruit focus group members from firms located outside the City. In tareeting 35 246