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provide support for this process, including coordinating technical work necessary to cam out pre -development steps. Priority: MEDIUM. It is estimated that the School District will require up to one year to cam, out the procedural steps necessary to declare its portion of the propem surplus. After this process is completed. the timing for the marketing and development of -the site will depend on market conditions. Costs and Sources of Funding. The costs of this site reuse process will initially be primarily in -kind staff time and time for public officials to hold discussions about objectives for the future of the site. If an MOU is established between the City and the School District. expenditures will likely be required for technical studies necessar% to develop a feasible reuse plan. Immediately after establishing an M.O.U, it may be possible for the School District and the City to negotiate with an interested developer to invest in pre -development work based on an agreement regarding the eventual transfer of the property to the developer. Costs for this action would likely be HIGH: however. the City should be able to recover its investment in the process through the eventual disposition of City property to a commercial user. Action 3.3: Create A Home Furnishings/Accessories District An informal concentration of home furnishing stores has developed in San Leandro in the Alvarado Street area. These stores should be encouraged to organize themselves into a "home furnishings district" that could benefit from joint marketing and promotional activities. Home furnishings is a goods category that is particularly well suited to such efforts because the% represent big ticket items for which customers tend to comparison shop before making their purchasing decisions. Creation of a furniture district would provide two significant benefits to local furniture retailers. First, developing a furniture retailing district will help to create an identity, as a regional furniture shopping destination. whose draw is greater than the sum of its parts. Secondly, furniture retailing is larger driven b% advertising and this presents the opportunity for district members to achieve greater efficiency and effectiveness bv engaging in joint marketing. Possible marketing opportunities could include cooperative media advertising. similar to auto -malls or downtown associations: coordinating individual store sale events to coincide on the same weekends along with family activities and giveaways. etc.: distributing a map of local furniture retailers along with coupons or offers from participating businesses in new homeowner packets distributed b, Realtors: joint sponsorship of a booth at home expos held in the region. The City should provide furniture store owners in the district with technical assistance to build a merchants' organization similar to the Downtown Business Association. This group could then work together to execute marketing and promotional activities. In addition. the Cite could create a banner program like the one already being used in other 51 25I