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• art shows • children*s parades in conjunction with holidays • street fair/food festival organized around the Made in San Leandro theme and including local restaurants Finally, the Awning. Paint and Sign Program and the Design Assistance Program (Action 2.3) are both available for use in the downtown area. By providing assistance to small business owners and property owners, the City encourages the maintenance. upkeep, and upgrading of downtown properties. This helps to create a more attractive shopping environment. The City may wish to consider targeting marketing efforts for these programs or earmarking a portion of program funds specifically for the downtown area in order to create a visible impact in the area. Roles and Responsibilities. Economic Development staff should take primary responsibility for monitoring the City's involvement in these programs, evaluating their effectiveness, and recommending any, changes that could enhance their economic development benefits. Priority: HIGH. This is an existing program. Concerted efforts to build this program will require at least several vear's commitment. Costs and Sources of Funding. Costs for these actions are a part of current Cin expenditures: however expansion of these efforts would require additional expenditures. probably in the MEDIUM cost range. It is noted that current activities, with the exception of the sponsorship of the holiday ice rink, involve relatively small City investments. It is likely that San Leandro spends relatively little on these types of promotions as compared to manv other communities of similar size. Action 4.4: Encourage New Local Entertainment Uses In addition to public facilities, public services, and neighborhood and community shopping opportunities. an important community asset is the availability of a variety of different types of local entertainment. As a means of enhancing the overall community atmosphere. and reinforcing existing developments. the Cit` should support efforts to attract and develop new entertainment uses that will cater to a broad range of ages. Most types of entertainment that might be encouraged, such as movie theaters and indoor activity -centers. (e.g.. skating rinks. pla\ centers) will have community -wide. if not regional appeal: therefore, it is appropriate that these uses be directed towards the downtown area or in conjunction with existing regional retail centers. Entertainment venues can infuse significant svnergistic energy into these types of locations. benefiting existing retailers while providing leisure -time activities for local residents. 31