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Roles and Responsibilities. In attracting entertainment uses to existin_ regional retail centers, it is expected that the property owners/managers of these developments will take the lead in marketing, conducting outreach, and holding negotiations with potential entertainment operators. The Citv's role should be one of support and facilitation. For example. the Cin should cooperate with interested property owners to ensure the required zoning designations are provided in appropriate locations. and to seek efficient solutions for compliance with development standards. For example. many entertainment venues that attract a large proportion of patrons in evening hours can benefit from parking requirements that allow them to share parking with other uses that are primarily daytime oriented. Priority: HIGH Costs and Sources of Funding. With the City, acting primarily at a policy level, it is expected that the primar\ costs to the City resulting from this action would be processing development applications for new entertaiin B"nment uses, which would be LOon an on -going basis. Should the City decide to provide special incentives or assistance for specific projects, periodic costs could be HIGH. Action 4.5: Target Marina for Improved Visitor Amenities In addition to significant recent public investments in improving marina facilities. the Cin of San Leandro is currently pursuing plans for the development of a neN\ hotel and a 40.000 square foot conference center, both on City -owned land. The marina is an excellent location for both of these facilities. not only because of the proximi freeway. Oakland Airport, and man\ of San Leandro's large businesses, but because thesety to the 880 uses will take advantage of one of San Leandro's distincuishin_ community ameniti Marina. In addition to the potential to attract visitors who wp l stores and eat ies, the ill shoin locan local restaurants. the hotel will generate significant additional transient occupancy taxes. The conference center is seen as a benefit to local businesses who could take advantage of nearby meeting space and state-of-the-art communications capabilities to link in real-time .Vith groups of people in other locations. In addition, the facilin. will likely attract business users from outside San Leandro. Roles and Responsibilities. The Cite Manager's office and Finance Department staff are involved in structuring the development packages for these projects, including financing assistance and terms for the use of Cin-o\vned land for the projects. ` Priority: HIGH. This is an existing program Costs and Sources of Funds. Improving HIGH. amenities at the Marina will require significant public investments. meaning that periodic costs for specific projects can potentially be �i1U 6? �