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08SAN LEANDRO EQUITY PLANAPPROACH, PROCESS, <br />RESEARCH METHODOLOGY <br />experiencing that phenomenon as the sought-after data set. This method works <br />well when seeking to understand the experience of day-to-day, person-to-per- <br />son interactions. <br />For example, if the phenomenon being investigated is implicit bias within an <br />organization, then by studying the perspectives of multiple organizational <br />stakeholders, a researcher can begin to generalize regarding what it is like to <br />experience implicit bias at the organization, from the perspective of those that <br />have experienced implicit bias. The stakeholder interview analysis can then help <br />to inform strategies that seek to address implicit bias in a way that changes the <br />day-to-day experience of those that experienced the implicit bias. <br />By scaffolding TU with Phenomenology, primary and secondary data can be <br />collected, analyzed and applied to develop strategies that both make structur- <br />al changes within an organization, while also creating strategies that shift in- <br />terpersonal and group dynamics, through the development of new shared lan- <br />guage and person-to-person interactions. This ultimately leads to changes in <br />organizational culture away from othering and towards belonging. <br />DUE DILIGENCE PROCESS <br />Seed’s due diligence process to assess individual and group DEIB perceptions and <br />experiences included a combination of individual interviews, focus group sessions <br />and surveys. <br />INTERVIEWS AND FOCUS GROUPS <br />From March 16 to May 18, 2021, Seed conducted: eighteen (18) individual in- <br />terviews and twelve (12) focus group sessions that included thirty-three (33) <br />participants. <br />The City identified a diverse cross section of employees and community members <br />to participate in the interview and focus group process. The diversity of participants <br />included those working across a range of departments (Library, HR, IT, Police, <br />Planning, Public Works, etc.), and diversity based on position, tenure, cultural <br />background, age, gender, sexual orientation and other inherent and acquired <br />diverse characteristics. <br />Due diligence participants also included City Council members, community <br />activists, residents, civic leaders, and representatives from non-profit organiza- <br />tions, businesses, and faith-based organizations.