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The purpose of this analysis is to establish the reuse value of the subject site being conveyed to the <br />Developer, Creekside Center Associates, Inc. The fair reuse value is the fair market value for a <br />developable site subject to the specific terms and conditions of the Disposition and Development <br />Agreement C DDA') that control the reuse of the site. Pursuant to the DDA, the Developer is <br />required to use the subject site in San Leandro for the development, construction and management of <br />a local resident -serving retail center, creekside plaza and creekwalk along the adjacent San Leandro <br />Creek. <br />The valuation of real estate is derived principally through three approaches to market value: the cost <br />approach, the market data comparison approach, and the income approach. From the indication of <br />these separate analyses and the weight accorded each, an opinion of value is reached, based on the <br />quantity and quality of the factual data considered, tempered by the judgment and experience of the <br />appraiser who is utilizing commonly accepted methods and techniques within the framework of the <br />appraisal process. The cost approach is not applicable due to the fact that this appraisal is for the <br />valuation of a undeveloped piece of land. <br />The market data comparison approach to value is based upon the principle of substitution; that is, <br />when a property is replaceable in the market, its value tends to be set at the cost of acquiring an <br />equally desirable substitute property, assuming no costly delay in making the substitution. The typical <br />appraisal technique used to estimate values through substitution involves the collection and analysis <br />of sales and listings on various sites having as many similar characteristics as possible as the site being <br />appraised. However, the sale comparable approach is further restricted to those sales which were <br />purchased for development inasmuch as the subject site is being sold for a very specific development <br />and not land speculation. <br />Recent land sales for subsequent development of mostly freestanding retail and commercial uses can <br />be found throughout the area. However, there are limited land sales of sites in San Leandro on which <br />an 80,000 sq.ft. neighborhood shopping center can occur. Furthermore, in order to use land sales for <br />freestanding retail and commercial buildings as a value indicator for the subject site, substantial <br />judgment adjustments must be made to reflect the economic impacts of the specific reuse conditions <br />incorporated into the proposed Project. <br />The DDA requires that the Developer incorporate architectural and site upgrades of higher quality <br />than would typically be found in a neighborhood shopping center. The Developer is obligated to <br />construct high quality site amenities, including a prominent landscape feature at the corner of San <br />Leandro Boulevard and Davis Street, extensive parking lot landscaping, a creekside plaza and a <br />creekwalk. These cost of these architectural and site upgrades is estimated at $1,000,000 in <br />additional costs to the Developer. Given the very specific development program and consequently <br />189 <br />KEYSER MARSTON ASSOCIATES I N C. <br />19100/0001-M.doc Page 9 <br />