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the article should be shared with <br />elected officials, board/commission <br />members, local opinion leaders and <br />others. <br />Direct <br />Communications <br />Channels and <br />an Electronic <br />Community Relations Program <br />– Increase awareness of City <br />programs and services via <br />pushed information channels <br />as well as via engagement <br />through an electronic community <br />relations program, including <br />via social media, electronic <br />newsletters, photography, <br />website, graphic design, San <br />Leandro app and electronic town <br />hall meetings. <br />5 <br />Social Media <br />Focus human-interest content on <br />social media channels to increase <br />engagement, storytelling. A <br />variety of social media channels are <br />typically used for different types of <br />content. Facebook is more suited <br />for storytelling, feature stories, <br />engagement and a relaxed tone. <br />Twitter is best used for breaking <br />news, harder information, briefs, etc. <br />However, some content should be <br />posted to each channel regardless of <br />the focus. <br />Social media presents a wonderful <br />opportunity to humanize City <br />government. Poking fun at <br />government systems/people, jargon, <br />rules, etc. is a way to help the public <br />engage with their government. <br />18 | Strategic Communications Plan – City of San Leandro