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26 | Strategic Communications Plan – City of San Leandro <br />Emergency Public Information <br />– Ensure life- and property- <br />saving information reaches those <br />impacted during and after a natural <br />or human-caused disaster. <br />9 <br />Finalize Emergency Public Information Plan. An <br />Emergency Public Information Plan documents all <br />potential threats and creates a strategic, thoughtful <br />and tailored set of communications tactics and <br />checklists that should be implemented, depending <br />on the incident. A Plan is currently being prepared. <br />Market and promote emergency alert system <br />subscribers. Advertising/promotions efforts have <br />proven to be exceptional methods to increase alert <br />system subscribers. This can be accomplished <br />by adding a tag line to nearly all communications <br />tools directing residents and business owners <br />to subscribe and conducting special information <br />campaigns.. <br />Conduct tabletop and other exercises for PIT <br />Crew. Annual exercises should be conducted to <br />ensure the City public information team understands <br />how to respond and <br />communicate during <br />a disaster. PIT Crew <br />members should <br />participate in as many <br />regional exercises or <br />drills as possible. <br />Conduct emergency <br />communications <br />training for elected <br />officials. Conduct <br />regular training for <br />councilmembers on <br />the Incident Command <br />System and clarify <br />their role during an <br />emergency.