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Internal Communications Strategies T he following internal communications strategies are recommended to engage and inform employees. 1. Implement a targeted internal communications program – Increase awareness among employees by implementing a variety of communications vehicles which reach employees via the most convenient tool possible. ⊲ Schedule regular visits by the City Manager to all employees. ⊲ Make consistent use of video messages by the City Manager to send to all employees. ⊲ Use email more regularly to communicate with all staff. ⊲ Distribute the City Manager’s Weekly Briefing to all staff. ⊲ Distribute special bulletins regarding major initiatives. ⊲ Send City Council meeting summaries. 2. Conduct a video, print and social media advertising campaign that explains the services provided by the City through the work of City employees – Borrowing the model currently underway by Ford Motor Company, highlight the people delivering services. This is a two- fold strategy: internal pride-building and public understanding of what cities do. ⊲ Conduct employee promotion campaign highlighting the staff that is designed to generate pride throughout the community. 3. Create an engaging Intranet site – Embark on an internal communications and education program to convey to all City employees their importance within the organization and organizational goals/programs through a robust Intranet. This tool is typically used by agencies with a large number of employees, many of whom work in several different locations. Recommend consideration of this tool in the latter stages of the implementation of this Plan. ⊲ Conduct employee survey regarding use and functionality of the City Intranet. City of San Leandro – Strategic Communications Plan | 27