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Consulting Services Agreement between City of San Leandro and 07/10/2023 WRT, LLC for the Comprehensive Parks Master Plan Exhibit A – Page 4 of 16 • To understand the market areas served by the park and recreation system and distinguish customer groups. • To determine changes occurring in the City and the region, and assist in making proactive decisions to accommodate those shifts. • To provide the basis for mapping and service area analysis Sports, recreation, and outdoor trends will be applied to the local demographic data to assist in determining the potential participation base within the community. We will also describe emerging parks and recreation trends as they relate to development, innovation opportunities, and current state and national standards that will have influence on the Master Plan. For the sports and recreation trends, we utilize the Sports & Fitness Industry Association’s (SFIA) 2022 Study of Sports, Fitness and Leisure Participation, ESRI local market potential, as well as participation trends from the Outdoor Foundation. 2.5 Geographic Analysis WRT will map San Leandro’s park and school recreation system, including: • the distribution of specific recreation amenities; • proximity of parks and school recreation facilities within a ten-minute walking distance of residents; • parks and school amenities in the context of environmental indicators, transportation networks, land use, and demographics. Mapping will reveal service area gaps, environmental challenges and opportunities , and equity implications that can be addressed in the Master Plan. WRT assumes that the City and the School Districts will provide current and accurate GIS layers for data including park sites (with boundaries and attributes); planned parks; existing and planned trails; public land ownership; and planned land use. 2.6 Advisory Committee Meeting #2 WRT to conduct a virtual meeting to present results and findings from the inventory of existing facilities, demographic, and recreation trends analysis, and mapping. Meetings: • Advisory Committee meeting Deliverables: • Key Findings from Existing Plans memo • Inventory and Assessment memo • Demographic & Recreation Trends memo • Mapping Analysis TASK 3: Public Outreach and Engagement DocuSign Envelope ID: 21BF0908-C9FD-48C7-B37A-409982981147