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3 development, an overview of data, and exercises to elicit community feedback. The workshop will be designed and facilitated by the Strategic Economics team, with City staff publicizing the event (with guidance and limited support on outreach provided by Winter Consulting), arranging a venue, arranging venue setup needs, and potentially helping to facilitate small group exercises. Winter Consulting will design the workshop agenda and activities, coordinate preparation, provide event activity materials (such as printing posters, providing markers, sign-in sheets, etc., if applicable), facilitate the event activities, support with setup and takedown, and provide summary notes for the event. Strategic Economics will prepare content for presentations and exercises as needed and lead event presentations and activities as appropriate. The community workshop can be conducted as either an in-person event or virtual event. Deliverable: Workshop agenda, workshop exercise materials, PowerPoint slides, and summary notes. 5. SWOT Findings and Conclusions Summary Based on the findings of the analyses and the qualitative input received through stakeholder engagement activities, Strategic Economics will develop a summary of strengths, weaknesses, opportunities, and threats (“SWOT”) for attracting, retaining, and growing different categories of businesses in San Leandro, including consideration of development opportunity sites, reinvestment in the existing building stock, and subarea-specific conclusions. The SWOT will include references to data findings as necessary to explain the findings, but the full write-up of the technical analyses will ultimately be provided as part of the Economic Development Strategy itself. Deliverable: SWOT Findings and Conclusions Summary Memo (Admin and Final Drafts) 6. Preliminary Recommendations and Document Framework Drafts Based on the SWOT findings and the emerging vision, goals and priorities identified through stakeholder outreach, Strategic Economics will prepare a draft document framework for the Economic Development Strategy that describes recommended strategies and examples of implementation actions, including consideration of findings prepared as part of the City’s separate creative economy / arts and culture analysis. The framework is intended as a means of efficiently vetting and refining recommendations for the Economic Development Strategy prior to authoring the comprehensive document. The framework will be used to receive and incorporate guidance from City staff. Deliverable: Document Framework (up to two informal drafts for vetting initial strategy concepts) 7. Economic Development Strategy Based on feedback on the document framework from City staff, Strategic Economics will prepare a Preliminary Administrative Draft of the Economic Development Strategy with an implementation work plan matrix that describes five-year implementation initiatives. The Strategy will describe relevant economic context and findings, the SWOT conclusions, and future changes necessary to support retaining and expanding San Leandro’s existing and emerging major industry subsectors. The Strategy will also incorporate subarea-focused strategies related to places with significant economic and business activity in San Leandro.