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2 Strategic Economics will profile and provide analysis of major commercial and industrial subareas within San Leandro. Depending on data availability, the analysis will examine characteristics such as: • Existing commercial uses, development activity (based on data provided by the City), market trends, and market potential for new development and redevelopment. • Analysis of subarea industry mix and specialization, including relationships between businesses within the area and to major industry subsectors that are heavily concentrated in San Leandro. • Location and amenities, including access/connections to transportation networks and Lit San Leandro access. • Opportunities to grow jobs and retain businesses. • Sales tax performance at the citywide and subarea levels. The results of these sub-area analyses will then be used to identify the economic development opportunities represented at each area, identification of major development opportunity sites, and consideration of how the areas should be prioritized for development of place-specific strategies in the Economic Development Strategy. Deliverable: As-needed slides for sharing interim findings during bi-weekly check-ins with City staff. 3. Key Informant Interviews and Focus Groups Strategic Economics will facilitate a series of up to six in-person or virtual stakeholder group meetings. The stakeholders will be defined in close coordination with City staff, but could potentially include: key business representatives representing retail/restaurants, advanced manufacturing, other high tech industries; brokers, developers, community leaders, property owners, and City staff. Winter Consulting will draw from their expertise to advise Strategic Economics and City staff regarding identification and inclusion of stakeholder group participants. In addition to gathering qualitative information, the stakeholder groups will help to build support for the Economic Development Strategy and achieve “buy-in” from community leaders. Strategic Economics will facilitate each of the meetings, formulating specific topics and questions with the goal of gathering required information and generating ideas for potential strategies. It is assumed that City staff will contact all stakeholders to schedule and coordinate the focus group meetings. Strategic Economics will also conduct up to five interviews with business community leaders representing different business types or industry sectors in San Leandro. Interviewees would be identified through collaborations with organizations such as the San Leandro Chamber of Commerce and other organizations that have deep knowledge about the business landscape in San Leandro as well as the challenges businesses are facing. Winter Consulting will provide input regarding targeting and outreach methods for identifying and inviting participants in this process, and may participate in a focus group or business leader meeting if specialized translation or other engagement expertise is required. Deliverable: Focus Group Meeting Notes 4. Community Workshop: Vision, Goals, and Priorities The first of two general community workshops will focus on general community priorities, vision, and areas of interest. The content will cover an introduction to the project, explanation of economic