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440Creates Breezeway Themes Artwork and AR CSA
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440Creates Breezeway Themes Artwork and AR CSA
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9/15/2025 8:42:44 PM
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12/20/2024 11:28:29 AM
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CM City Clerk-City Council
CM City Clerk-City Council - Document Type
Agreement
Document Date (6)
12/18/2024
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<br />Consulting Services Agreement between City of San Leandro and Last revised 12/18/2024 <br />440Creates for Creation of Downtown Breezeway Artwork Exhibit A – Page 1 of 3 <br />EXHIBIT A <br /> <br />SCOPE OF SERVICES <br /> <br /> <br />Phase 1: Discovery, Intake, and Themed Design Development <br />Gather insights, establish a strong creatfve directfon, and develop initfal themed concepts <br />for the art installatfons. <br />Subtask 1: Initial Intake & Project Discovery <br />Conduct a comprehensive kick-off meetfng to clarify project goals, review available <br />City-owned artwork, and discuss potentfal interactfve elements. <br />Deliverables: <br />• Summary of project goals, theme ideas, and feedback from the City. <br />Subtask 2: Thematic Research & Concept Ideation <br />Research relevant themes reflectfng San Leandro’s identfty and develop mood <br />boards and initfal visual concepts for 2-3 unique theme ideas. <br />Deliverable: <br />• Mood boards and theme concepts for client review. <br />Subtask 3: Concept Presentation & Review <br />Present initfal theme concepts to the Economic Development Team, incorporatfng <br />feedback and narrowing down to a final theme. <br />Deliverables: <br />• Presentatfon deck with 2-3 concept mockups, feedback summary. <br />Subtask 4: Theme Selection <br />Finalize the chosen theme with client approval, notfng any adjustments. <br />Deliverable: <br />• Selected theme with finalized details. <br /> <br />Phase 2: Application of Approved Designs & Preparation for Production <br />To develop, finalize, and produce large-scale artwork panels that transform breezeways <br />into interactfve, lively spaces while accommodatfng future seasonal updates. <br />Subtask 1: Panel Design Application <br />Apply the approved theme to four (4) 4' x 8' panels, ensuring consistency and <br />visual <br />engagement. <br />Deliverable: <br />Docusign Envelope ID: 5898DE19-2DDD-4018-A9F4-A2DDD1ED657A
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