PCFMA - 2025 Farmers Market - NPSA

Home

Non-Professional Services Agreement between Last Edited 1/1/2025 City of San Leandro and PCFMA Exhibit A Page 3 of 4 PCFMA will use its branding (“PCFMA Branding”) for the Market. Such branding, including typography, layout, intended format, and color choices, reflects the branding used by PCFMA in operation of all of its farmers’ markets. For marketing consistency, to the extent City produces promotional materials for the Market, City will use PCFMA Branding elements and otherwise design its materials in a manner consistent with PCFMA Branding as determined by PCFMA in its sole discretion. City will not use PCFMA Branding elements, or any other branding that is substantially similar to PCFMA Branding, at or in connection with any other farmers’ market or event sponsored by City and not operated by PCFMA. 3.3 Market Promotion PCFMA will advertise and promote the Market as it determines appropriate in line with its experience as a market operator, and commensurate with the increase in budget. PCFMA and City may use the other’s name and logo in line with the other’s brand guidelines, if any. PCFMA and City may provide information about Market operations—including days, hours, location, vendors, product and entertainment offerings, and similar matters—on their websites, marketing materials, posters, vendor and other applications, social media, and other marketing or outreach-oriented materials. Each of PCFMA and City will own signage, banners, or other materials it may develop in connection with such marketing activities. 3.4 Trademarks PCFMA and City acknowledge that: (a) any right or approval under this Agreement to use the other’s logo or other trademarks is non-exclusive, non-sublicensable, non-transferable, and revocable; (b) the other party will remain the sole and exclusive owner of all right, title, and interest in its marks and branding including, in PCFMA’s case, PCFMA Branding; and (c) any and all goodwill in the other party’s marks will inure solely to the benefit of the other party. Neither PCFMA nor City will combine the othe r’s marks with any other mark, word, symbol, or design. PCFMA and Sponsor will use the other’s marks only in the form specified by the other party and comply with reasonable trademark use guidelines that the other may provide. 3.5 Photography and Video at the Site PCFMA and City may film, record, photograph, and otherwise document Market activities taking place at the Site. Such images and recordings may be used in PCFMA and City’s marketing activities under Section 5.3 and otherwise for archival, external communication, and other purposes. Neither PCFMA nor City will be entitled to receive any payment from the other for any such use. 3.6 Special Events City will inform PCFMA of special or seasonal events (e.g., food, holiday, health, and farm-related) sponsored by City and taking place on or near the Site, and invite PCFMA to participate when appropriate. PCFMA may in its discretion decide whether to participate. 3.7 Entertainment PCFMA will plan and provide quality musical entertainment on Market dates, commensurate with an increase in the budget. PCFMA will be responsible for engaging, contracting, and coordinating with musicians as appropriate. Docusign Envelope ID: 546935C5-823F-48C1-817F-BB3955389985