TRI Commercial CSA - Retail Action Plan.docx

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Consulting Services Agreement between City of San Leandro and Last revised 01/29/2025 TRI Commercial for Retail Action Plan Exhibit A – Page 1 of 3 EXHIBIT A SCOPE OF SERVICES Project Approach I. Initial Research Task 1 - Document Review: • Review relevant studies, reports, and policy documents provided by the City. The Team will review the relevant reports, studies and policy documents, with TRI Commercial’s Ed Del Beccaro taking lead to ensure all the Team members’ work utilizes an understanding o f these documents and their relevance to the retail action plan. Task 2 - Data Analysis: • Analyze demographics, sales tax trends, and retail leasing indicators. • Review real estate data (e.g., sale prices, capitalization rates). • Assess vehicle and foot traffic data. • Examine regional/national economic trends, and post-COVID consumer behaviors. For retail brokerage, a tenant representative must have a full understanding of the above data before locating a tenant in a project that will maximize the tenants’ sales volume potential. Because the Consulting Team includes three experienced retail brokers, all data will be analyzed from the perspective of the retail tenant. The Consulting Team will use tools such as Placer AI, Costar, Landvision, ESRI and Sites USA to evaluate footfall data, property sales trends, physical strengths and weaknesses of existing retail properties within the City limits, along with identifying potential opportunity sites for future retail or mixed use. Task 3 - Trend Scanning: • Identify technology, e-commerce, population, and cultural trends affecting retail attraction. The application of demographics, population and cultural trends will be applied by The Consulting Team, using a retail tenant broker’s perspective while also taking into account the City’s Economic Development Strategic Plan. The information that affects retail attraction, both positive and negative will be explored and included in the Plan. Deliverable: Initial Findings Memo: Prepare and present an internal memo with research findings. II. Industry Outreach Task 4 - Stakeholder Interviews & Intelligence Gathering: · Engage with local brokers and property owners. The Consulting Team members have familiarity with local brokers, retailers and many San Leandro property owners. They will hear from the local brokers and property owners regarding the strengths and challenges in the City in relationship to retail tenants and properties. Information gathered will be utilized by the Consulting Team to better understand the nuances in the San Leandro retail sub-market. Docusign Envelope ID: 96DA5B41-FB24-4D58-9898-0D1B10B3F8B0