RDA Reso 2007-015 - Laserfiche WebLink

Home

• The Agency continues to facilitate business development efforts and is currently developing a downtown retail strategy to brand and market the downtown to attract new retail businesses and restaurants and encourage facade and building improvements to revitalize the area. Additional programs and initiatives undertaken during the years governed by the 2004-2009 Implementation Plan, and implemented in pursuit of the economic development objectives, follow: • Kohl's department store, Bed Bath and Beyond, Old Navy, Staples, Chili's, Starbucks, Jamba Juice and a relocated Chevys opened for business at Bayfair Center. Interior mall improvements were initiated and additional mall improvements are also scheduled. Design work continues for future phases, all privately funded by mall owner, Madison Marquette. • The Alameda County Community Development Commission, in conjunction with the Agency and BART completed the Bayfair BART/Coelho Drive Pedestrian Improvement Project in 2007 connecting East 14th Street to the Bayfair BART station. Public Improvements Objective: Upgrade the appearance of the Project Area visible to the public so that it will be more inviting to consumers and residents, stimulating increased sales and private investment in the area. Public Improvements Programs: The Agency will, as opportunities arise and resources allow, fund capital improvement projects of public benefit. The highest priority will be given to the following projects: • Development is currently underway on the proposed approximately 21,000 sq. ft. Senior Center on Agency owned land at 13889 East 14th Street. The preliminary design includes classrooms, arts and crafts areas, exercise rooms and a large main hall. In addition, the building will be designed to serve as an Emergency Operations Center. • Plans are underway to underground the above-ground utility lines along East 14th Street. Phase One of the project, which runs from 150~h Avenue south to the City border, is being led by AT&T and is scheduled to begin construction in summer 2008. Design work is scheduled to begin in 2008 on the City led Phase Two, which will underground the utilities from 150th Avenue north to Lillian Avenue. • Staff is continuing to work to improve the streetscape and medians along south area of East 14th Street. As part of the Senior Center Project, construction began in fall 2007 to improve the access to San Leandro Hospital and the Senior Center, through street realignment, improved traffic light signalization and the creation of median at East 14th Street and 138th Avenue. In addition, design work has been completed for a streetscape and median improvement project which will run along East 14th Street from 136th Avenue to 143rd Avenue. Construction is scheduled to begin in spring of 2008. • Agency staff has continued to focus on improving the pedestrian connections and parking facilities at, between, and around Bayfair Center and Bayfair BART. Mid-Term Review Page 8