RDA Agmt 2008 Main Street Property Services Inc

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For the year 2008, advertising and promotional efforts will focus on marketing the Downtown San Leandro to perspective retailers, restaurants and brokers through a mix of consistent marketing pieces. A creative visual campaign will be implemented to clearly convey the opportunity in Downtown San Leandro. Marketing Brochure Compilation and graphic design development of marketing brochure to be updated regularly for use by MSP5, City of San Leandro, Downtown San Leandro Property Owners and their brokers. An eight-page brochure with supplemental marketing material will include available space, a detailed retail map, demographics, and trade area. The brochure and supplemental material wilt also include the brand and identity associated with Downtown San Leandro. Sign Program- Coming Soon, etc. Creation and implementation of a cohesive visual marketing campaign reinforcing the new Downtown San Leandro positioning statement/brand will be displayed throughout the Downtown. The campaign will create awareness and excitement of upcoming developments, events and new tenants. Campaign ideas include a tenant and project "coming soon" sign program as well as temporary window banners and identity "wallpaper" far vacant windows. Light pole banners will also be designed to promote Downtown San Leandro's new identity to tenants, visitors, and the community and will be displayed throughout Downtown San Leandro. Direct Mail Postcards Development and production of a postcard campaign comprised of a series of themed mailers. A series of six postcards will be sent promoting Downtown San Leandro and the retail opportunities within Downtown. Each postcard will represent one person from a specific demographic and feature exciting demographic information on the back. Each postcard will be mailed out separately in a consistent and timely manner to remind retail brokers and prospective tenants that Downtown San Leandro is the desired destination for shopping, dining and lifestyle. Guerrilla Marketing Campaign Development, production, packaging and distribution of specialized guerilla marketing campaigns, will uniquely and effectively promote Downtown San Leandro to prospective tenants and brokers. These items will include bags to distribute at ICSC and for retailers to distribute to consumers, a custom logo plate to promote opportunities for prospective restaurants, self sticking note pads featuring Downtown San Leandro's website and new identity and site tours to familiarize prospective tenants and brokers with Downtown San Leandro. The guerrilla marketing campaign will highlight the opportunity within Downtown San Leandro and the goal is to create an interest in the changes and developments happening throughout the area. Website A Downtown San Leandro Website will be developed and maintained through January 31, 2009 to convey recent lease signings, store openings, market availability, available incentive programs for retailers and other emerging opportunities. The website is a digital resource for the City of San Leandro, Downtown San Consulting Services Agreement between February 4, 2008 The Redevelopment Agency of the City of San Leandro and Main Street Property Services, Inc.--Exhibit A Page 3 of 7